Privacy Policy

Privacy policy

This Privacy Policy explains how Twinkl Ltd collects, uses, and protects your personal information.

Contact details

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:

Post: Twinkl Ltd, Wards Exchange, 197 Ecclesall Road, Sheffield, England, S11 8HW, GB
Telephone: 01143032951
Email: dpo@twinkl.co.uk

Twinkl’s Commitment to Data Privacy

At Twinkl, we take data privacy seriously and are committed to handling your personal information responsibly, securely, and transparently.

Our key privacy principles are:

We process your personal data lawfully, fairly, and transparently, ensuring you understand how it is used.
We only collect data for clear, specific, and necessary purposes and do not use it for anything else.
We only gather the data needed to provide our services—nothing more.
We keep your data accurate and up to date, correcting any inaccuracies as soon as possible.
We retain data only for as long as necessary, following strict retention policies.
We implement industry-standard security measures, including encryption, secure servers, and access controls, to protect your personal data from unauthorised access, loss, or damage.
We take full responsibility for data protection and comply with GDPR and other relevant data laws.

Lawful bases and data protection rights

Under UK data protection law, we must have a lawful basis for collecting and using your personal information. The UK GDPR outlines several possible lawful bases, which you can read about in more detail on the ICO’s website

The lawful basis we rely on may affect your data protection rights, which include:

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
Your right to erasure - You have the right to ask us to delete your personal information. You
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
Your right to object to processing - You have the right to object to the processing of your personal data.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.
Automated Decision-Making and Profiling - We do not use automated decision-making or profiling. If this changes in the future, we will update this policy and inform you of your rights regarding these processes.

To exercise any of your rights under data protection law, please contact us using the contact details at the top of this Privacy Policy. If you are requesting a copy of your personal data or any other information, we will respond within one month. If you wish to withdraw consent for any data processing based on consent, you can do so at any time by contacting us.

Children’s Code

At Twinkl, protecting children's privacy is at the heart of what we do. For our services likely to be accessed by children (i.e., Learner Login products), we follow the UK’s Children’s Code (Age-Appropriate Design Code). This means we design our products with children's best interests in mind, ensuring their personal data is handled safely, fairly, and transparently. We apply high privacy settings by default, limit data collection to what’s necessary, and avoid using children’s data for marketing or profiling. These protections apply to all Twinkl services and brands, including Natterhub. For more information on how we protect young users, please see our dedicated Children’s Code Policy.

What information we collect and use

Unless explicitly stated, Twinkl Ltd is the data controller for all Twinkl services and brands (including Natterhub). We may collect and use the following personal data to provide our services and products:

Account & Contact Information – Your Twinkl account details, including your name, date of birth, postal address, email address, account status and telephone number (if provided).
Child Information – Your child’s name and birth month/year (provided optionally for personalised services).
Professional Details – If relevant, we collect information about your career, workplace, job title, areas of interest, provision type, and the age group of children you work with.
Educational Institution (Schools) Accounts – Where necessary, we collect data related to pupils’ progress and learning records. This includes unique pupil identifiers or names, educational institution details, provision type, and age (year) group of children.
Subscription/Transaction Information – Details of purchases related to Twinkl subscriptions, products, and services, including subscription history and payment processor used.
Communication Details – Information you provide during interactions with TwinklCares (customer service), including messages sent via social media channels. We log call details (telephone number, date, time, and duration of the call) and record calls for quality, support, and fraud prevention. You can request that certain calls not be recorded, but some key service calls may be recorded for compliance and security reasons. These will be limited to specific service requests where recording is necessary.
Usage Data – Information about how you interact with our services, including interactions with web apps, websites, or mobile platforms. We use cookies and similar technologies to enhance your user experience, analyse site usage, and improve our services. You can manage your cookie preferences in your browser settings. For more details, please refer to our Cookies Policy, where we explain the types of cookies used, their purpose, and how to control them.
Photographs – We only collect photographs if you voluntarily submit them for prize promotions. These are used solely for the prize promotion and are not used for any other reason.

We collect this data only when necessary to provide our services, process transactions, improve user experience, and comply with legal requirements. For more details on why we collect specific data, please see the table below.

How do we use your personal information?

Why We Need Your Personal Information	Personal Information We May Process	Lawful Bases for Processing
To create and manage your Twinkl account	Your Twinkl account details, including your - Name- Date of birth- Postal address- Email address- Account status- Telephone number	Contractual necessity – To fulfil the contract and provide the services you’ve signed up for (e.g., managing your account).
To provide Natterhub by Twinkl online safety and digital citizenship services — including interactive lessons, simulated social media environments, assessments, and teacher/parent engagement tools.	- Pupil account details (name, username, year group, class/teacher) - Teacher account details (name, school, role, email) - School details (school name, class groupings) - Learning progress and assessment data (quiz results, activities completed, feedback) - User-generated content in the Natterhub environment (posts, comments, reactions) - Parent/guardian details where accounts are created or linked	Contractual necessity – to provide access to services for schools, teachers, pupils, or parents. Legitimate interests – to support safe use of digital tools, monitor engagement, and improve the service while ensuring child safety. Consent – for optional features such as photographs, recognition of pupil work, or marketing communications. Legal obligation – to comply with safeguarding duties, education standards, or data protection law.
To provide personalised services	- Your child’s name and birth month/year (provided optionally for personalised services)- Information about your career (Workplace, Job title, Areas of interest, Provision type, age group of children you work with)	Consent – We ask for your permission to use this information to provide tailored servicesLegitimate interests – To offer more relevant services based on your interests and preferences.
To manage school-based accounts and services (including but not limited to Learner Logins, Twinkl Create, and Ari).	- Data related to pupils’ progress- Learning records- Unique pupil identifiers or name- Educational institution details- Provision type- Age group of children- School usage- User Inputs – text entered, which may include lesson details or personal data	Contractual necessity – To provide educational services as part of your agreement with us (e.g., managing learning data, providing tools like Twinkl Create and Ari).Legitimate interests – To improve the service and track educational progress.
To process payments, manage subscriptions, and review service-related transaction history.	- Details of purchases related to Twinkl subscriptions, products, and services- Subscription history- Payment processor used	Contractual necessity – To process payments, manage subscriptions, and provide services you have paid for.
To assist you with customer service inquiries	- Information you provide during interactions with TwinklCares (customer service)- Messages sent via social media channels- Call details like telephone number, date, time, and duration of the call	Legitimate interests – To improve customer service and support, and prevent fraud.Consent – We may ask for your consent to record calls for quality purposes.
To understand how you interact with our services, improve functionality, and resolve issues.	- Information about how you use our services- Interactions with web apps- Cookies	Legitimate interests – To improve our website and services based on how you use them.Consent – If required, we ask for your permission to track this data via cookies.
To process prize promotions (competitions, prize draws, giveaways, sweepstakes, and other promotional activities). Participants enter prize promotions through Twinkl’s website/app, social media channels, email newsletters, or other Twinkl communication channels. If a prize requires shipping, relevant personal details may be shared with trusted third parties to facilitate delivery.	- Participants Name- Winner’s Name - Contact information (postal address, where required)- Social Media- School Details- User Inputs to facilitate giveaway- Photographs that are voluntarily submitted for prize draws, competitions, giveaways, and sweepstakes	Contractual Necessity - We process certain personal data to facilitate entry and prize delivery, for instance in managing participant entries, contacting winners for eligibility confirmation and prize acceptance. Collecting postal addresses for prize distribution.Legitimate InterestsWe process data to ensure fair and efficient prize promotions, for instance when verifying participant eligibility, preventing fraudulent or duplicate entries or contacting winners and arranging prize fulfilment. Announcing winners for transparency.Consent - In some cases, we rely on consent, for instance when: Participants submit photographs. Winners’ names are shared publicly. Social media handles are used for promotional purposes. Children data is used.Details are shared with third-party partners beyond prize fulfilment.Consent can be withdrawn at any time via our Privacy Policy.Legal Obligation - Certain data processing may be required for legal or regulatory compliance, including:Record-keeping.Adhering to advertising and consumer protection regulations.
For Referral-Based Promotions (where there is a referral mechanism, allowing participants to nominate another individual for entry into a draw).	- If you refer another person, you may be asked provide their details (e.g., name and email, social media account).	Legitimate Interests - We process referral data to administer promotions and in notifying referred individuals.Consent - The referred individual must opt-in before participating.Their details are used for promotional communication.Their name or social media handle appears in public winner announcements.Consent can be withdrawn at any timeLegal Obligation - If a prize includes physical goods, we may retain necessary details for the statutory warranty period to facilitate potential repairs or replacements.
For service updates or marketing purposes.	- Names and contact details- Addresses- Marketing preferences- Records of consent, where appropriate- Information relating to your interest- Employment details (career, workplace, provision type, children's age group) Hashed format with Meta Platforms, Inc. For more information, please refer to Meta’s Privacy Policy	Legitimate interests – For direct marketing, such as sending relevant offers or updates based on your profile. To help us deliver relevant advertising to users of Facebook, Instagram and other Meta services.Consent – We ask for your consent to send you marketing materials or updates.
For customer feedback, analytics, and to improve our products and services.	- Professional details- Social Media information- Children’s name- School details- User inputs to facilitate giveaways- Responses to surveys- Feedback data- Usage data- Interaction metrics to analyse product performance and customer satisfaction	Legitimate interests – To improve our services and products, and understand customer satisfaction.Consent – If we request feedback or participation in surveys, we ask for your consent.
For surveys and research studies to gather insights for various educational trends (including AI-assisted analysis)	- Name (if applicable)- Contact Details (if applicable)- Demographic data (e.g. location, profession, years worked in profession)- Opinion data	Legitimate Interests - We may process survey and research data where it is necessary for our legitimate interests in understanding educational trends and improving our services. Consent - In some cases, we may rely on participant consent, particularly when:Collecting identifiable personal data (e.g., name, contact details).Conducting research that requires in-depth or sensitive responses.Sharing insights externally (e.g., in reports or publications).Participants have the right to withdraw consent at any time.
We collect or use the following information to comply with legal requirements.	- Name- Contact information- Financial transaction information- Criminal offence data	Legal obligation – We are required by law to collect and use this data to comply with regulations or legal requirements.
We provide Artificial Intelligence (AI) tools to help teachers create lesson plans and educational materials.	- User Inputs – Text entered, which may include lesson details or personal data- Lesson information (Ari)- Resource creation (Twinkl creates)- System Data: Usage logs for performance and security	Contractual necessity – To provide the AI tools and services agreed upon.Legitimate interests – To enhance the service and improve the lesson planning experience.
To manage and promote events (e.g., webinars, conferences, workshops, podcast)	- Name - Contact details - Organisation or employer - Job title - Dietary/accessibility requirements (if applicable) - Attendance data - Photographs or recordings from the event (if taken) - Any information shared during recording (video/voice)	Contractual necessity – To register your participation and provide event access. Legitimate interests – To organise and improve our events, manage attendance, and share insights. Consent – Required for optional elements such as photography, video recordings, or marketing communications and to record and share your contributions.

Where we get personal information from

We may collect personal information directly from you:

via enquiries, live chat and virtual assistant platforms;
via feedback, survey forms and forums;
via entry forms for prize promotions
when you purchase or use any of our products or services;
via cookies. You can find out more about this in our cookies policy;
via our telephone calls with you, which may be recorded and this may include logging your telephone number, date, time and duration of the call;
when you provide your details to us either online or offline; and
when you provide a service to us or our customers (as a supplier).

We may collect your personal information from other sources including:

For children - your carers/ parents/ guardians when they purchase a subscription for you or including you
For educators - directly from your employer who has a subscription with us under which you are included, for example you are the named teacher on your schools account.
Other Twinkl Group companies (E.g. Educake Ltd)
from websites where you may leave reviews about us e.g. Trustpilot;
from social media (like, Facebook, Tiktok, Instagram, X)
third parties such as companies who provide survey solutions and other personal data for marketing purposes

How long we keep information

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to comply with legal obligations. In most cases, the retention period is between three and seven years, depending on the type of data and purpose. After this period, we may anonymise or delete the data.

You have the right to withdraw your consent for certain data processing activities at any time. You can opt-out of marketing communications or change your preferences through your account settings or by contacting us directly. For cookies, you can manage your cookie preferences through your browser settings or refer to our Cookies Policy.

For Prize Promotions and/or Referral-Based Promotions, personal data collected for prize promotions will be deleted after the competition concludes and winners are announced. If a prize includes physical goods, we may retain necessary details for the statutory warranty period to facilitate potential repairs or replacements (Lawful Basis: Legal Obligation).

Who we share information with

We may share your data with:

1. Twinkl Group Companies

Twinkl Group includes a range of companies dedicated to supporting educators, learners and organisations. This includes Twinkl Ltd, Elevate Supply Ltd, Educake Ltd, and other affiliated businesses (“Twinkl Group Companies”).

We share personal data among Twinkl Group Companies on the lawful basis of legitimate interests (Article 6(1)(f) UK/EU GDPR), in order to improve our services, deliver a consistent experience, ensure security, and support customer service and business operations. Where relevant, we may also rely on contractual necessity or consent.

For example, we may share details such as your name and email address to:

Support account management and verification across Twinkl Group services.
Monitor for suspicious activity and maintain the security of our platforms.
Enhance and personalise your experience across Twinkl Group services
Develop new tools, features, and integrated offerings.
Improve customer service and streamline business administration.
Offer relevant updates or marketing communications—but only where you have provided your consent.
Better understand how users engage with our products to drive improvements.

Unless explicitly stated, Twinkl Ltd is the sole data controller for Twinkl services and brands (including Natterhub). Other Twinkl Group Companies may act as independent controllers for their own services. If we ever act as joint controllers, we will explain and allocate responsibilities under Article 26 GDPR.

We also share infrastructure, systems and technology across Twinkl Group Companies to operate efficiently and securely. Where information is transferred outside of the UK or EEA, we ensure appropriate safeguards are in place in line with legal requirements.

Where we rely on legitimate interests to process your personal data, you have the right to object to this processing at any time. To exercise this right, please contact us at dpo@twinkl.co.uk. For more details, please refer to the Privacy Policies of each Twinkl Group Company or contact us directly with any questions.

2. Third Parties Outside the Twinkl Group

We may share your personal data with trusted third-party service providers who help us operate our services, including IT services, AI Tools, marketing agencies, customer service platforms, and payment processors. These third parties are required to protect your data in accordance with applicable laws and are only allowed to use it for the purpose of providing services to us.

We may share your data with:

Parents/guardians (for children with a Twinkl subscription)
Employers or educational institutions (for educators)
Third-party service providers (e.g., IT suppliers, payment processors, marketing agencies, customer service platforms, and subcontractors)
Suppliers of goods and services, such as the Twinkl PD service (see the Twinkl PD Privacy Policy)
In the event of a sale, transfer, or restructuring of our business or the acquisition, merger or purchase of another business, we may share your data with selected third parties and professional advisors/ insurers)

3. Marketing & Advertising

We use your information to improve how we communicate with you across email, social media, and digital platforms.

Email Tracking: Marketing emails may contain tracking pixels to measure engagement (e.g. opens, clicks). You can unsubscribe at any time via the link in any message.

Targeted Advertising: We use platforms like Meta (Facebook, Instagram) and Google Ads Manager (Search, YouTube, Display) to show or exclude you from certain ads. For this, we may upload hashed contact data (email, phone, address) to match your profile. These platforms use the data solely for audience matching and delete it after use.

Manage your ad preferences or learn more:

Meta: https://www.facebook.com/adpreferences/ad_settings

Google: https://adssettings.google.com/

Partner Campaigns: Occasionally, we collaborate with third parties (e.g. media, education partners). We’ll inform you in advance if your data is involved.

B2B Marketing: We may contact schools or organisations under legitimate interests where relevant to professional roles. You can opt out at any time.

We honour your existing marketing preferences and consents across Twinkl services and brands (including Natterhub) and only send marketing where PECR allows (e.g., valid consent or soft opt-in with an easy opt-out).

4. Prize Promotions

From time to time, Twinkl may run prize promotions (competitions, prize draws, giveaways, sweepstakes, or other promotional activities). You can participate in these through our website, social media channels, email newsletters, or the Twinkl app.

Unless otherwise specified in the specific terms and conditions of a competition, any personal data you provide when participating will be used solely for the purpose of administering the competition (e.g., selecting and contacting winners, distributing prizes). The legal basis for processing this data is typically based on consent, which you may withdraw at any time.

If you are identified as a winner, we may process your personal data as part of the prize fulfillment process. This could involve contacting you for additional details such as your postal address to ensure you receive your prize. In some cases, winners may also be asked to participate in promotional activities related to the competition.

To comply with transparency requirements, the name and general location (e.g., county) of major prize-winners may be published or made available upon request. As a result, we may request your full name if you win.

We may contact winners via the platform they used to enter the competition (e.g., social media or email) to collect necessary details such as their full name, postal address, and telephone number. In cases where a prize needs to be delivered, we may share this data with third parties such as logistics provided for fulfillment purposes.

Personal data collected for competition purposes will be deleted once the competition concludes and the announcement of winners has been completed. However, in cases where a prize includes physical goods, we may retain the necessary data for the duration of the statutory warranty period to handle potential repairs or replacements.

5. Legal and Regulatory Disclosures

We may also share your data where:

We are required to do so by law or regulatory bodies (e.g., a court order or ICO request)
It is necessary for fraud prevention, law enforcement, or public interest reasons
Exemptions under data protection laws allow us to do so

All third parties (except law enforcement and regulatory bodies) must keep your data confidential and use it only for the specified purpose. In the event of a data breach, we will notify you without undue delay if your personal data is compromised and if the breach poses a risk to your rights and freedoms. We will also notify the relevant supervisory authority within 72 hours, as required by law

Sharing information outside the UK

We may transfer personal information outside the UK when necessary. In such cases, we ensure appropriate safeguards are in place, in line with UK GDPR.

Where our data processors transfer data outside the UK, they must also comply with UK GDPR and implement adequate protections.

To learn more or request details of these safeguards, please contact us using the details provided above.

How to complain

If you have concerns about how we handle your personal data, please contact us contact us at:

Post: Twinkl Ltd, Wards Exchange, 197 Ecclesall Road, Sheffield, England, S11 8HW, GB

Telephone: 01143032951

Email: dpo@twinkl.co.uk

If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO):

ICO Contact Details:

Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113

Website: ICO Complaints

Last updated: 30th September 2025. We may update this Privacy Policy from time to time due to changes in data processing, legal requirements, or technology. The latest version will always be available on our website.

GL/TWI/DP-TC-PPC/4.0-2509

Cookies Policy

1. About This Policy

This website is operated by Twinkl Ltd (“Twinkl”, “we”, “our”, or “us”). We are committed to protecting your data and being clear about how we use cookies and similar technologies. These tools help our website function properly, personalise your experience, and support features like analytics, advertising and embedded social media content.

Below you will find a layered explanation of the types of cookies and similar technologies we use, why we use them, and how you can manage your preferences.

If you would like to understand more about how we handle personal data, please see our Twinkl Privacy Policy.

2. What are cookies and similar technologies?

A cookie is a small text file that’s stored on your device—like your computer, tablet, or phone—when you visit a website. Cookies can help a website remember who you are and what you’ve done on previous visits. For example, they can keep you logged in, save your chosen language or country, or help a site remember what you’ve searched for.

Not all tools are cookies. Some similar technologies work in different ways but serve similar purposes. These may include:

Local storage and session storage: These are saved by your web browser and can store things like settings, preferences, or form data.
Tracking pixels or web beacons: Tiny, invisible images that let us know if you’ve opened an email or visited a page.
JavaScript tags: Pieces of code that help collect information about how you interact with our website.
Device fingerprinting: A method of identifying your device based on its unique features (like browser type, screen resolution, or language settings).
SDKs (Software Development Kits): Often used in mobile apps, SDKs collect data in a similar way to cookies on websites.

These tools are often used together to give you a seamless, personalised, and secure experience across Twinkl’s platforms.

3. Different types of cookies and similar technologies

Cookies and similar technologies can vary in how they are set and how long they last. To help you understand the differences, we group them by who sets them and how long they stay active.

By Who Sets Them (Origin)

First-party - these are set directly by Twinkl when you use our website. For example, we use a first-party cookie to keep you logged in or remember your preferred language.
Third-party - these are set by our trusted partners—like Google, Meta (Facebook), TikTok, or Pinterest—when their tools or services are used on our site. They may help us with things like security, analytics, advertising personalisation, or social media features.

By How Long They Last (Duration)

Session-based- these are temporary and are deleted automatically when you close your browser. They help with things like keeping you logged in during your visit or remembering what you’ve searched for. This category can also include some types of session storage.
Persistent - these remain on your device even after you close your browser. They’re used to remember your settings or preferences for next time—for example, your selected country or your progress through a resource. Persistent tools can include traditional cookies as well as similar technologies like local storage.

While cookies follow standard expiry rules, similar technologies (like local storage) may stay on your device until your browser is cleared or they are removed manually.

You can learn more about the specific cookies and similar technologies we use in the sections that follow, including how long they last and whether they’re set by Twinkl or one of our trusted partners.

4. How we use cookies and similar technologies

We use cookies and similar technologies to support key features of the Twinkl Website and improve your overall experience. These tools help us operate securely, understand how the site is used, and personalise adverts and content for you.

Here are some of the key purposes:

Keep our website running securely and smoothly
Remember your preferences, like language, country, timezone, and login status
Understand how people use the site and improve it
Show you relevant adverts based on your interests
Measure the performance of our advertising campaigns
Track engagement with our content, including on social media

5. Cookies and similar technologies we use

We have classified the cookies and similar technologies into the following categories:

Strictly Necessary
Analytics
Advertising
Social Media

Strictly necessary cookies

Strictly necessary cookies and similar technologies are essential for the website to function safely and correctly. They allow core features to work—such as secure login, remembering your selected settings (like role, country, or language), and helping content display as intended. These technologies do not store any information that can directly identify you and do not require your consent. These cannot be disabled through our cookie settings, as doing so would prevent parts of the website from functioning.

See list set out below:

No.	Name	Domain	Purpose	Expiry
1	__cf_bm	.js.ubembed.com	Used by Cloudflare to distinguish between human users and bots. Helps secure site performance and prevent abuse.	30 minutes
2	_sessionId	.twinkl.co.uk	Stores an anonymous session ID to maintain continuity between page requests (e.g. maintaining login state).	30 minutes
3	AMP_TOKEN	.twinkl.co.uk	Ensures a visitor’s unique ID is passed from AMP pages to the main site for consistent session tracking.	1 hour
4	incap_ses_*	.twinkl.co.uk	Set by Imperva to maintain session integrity and support basic site functionality under security protection.	Session
5	PHPSESSID	.twinkl.co.uk	Used by PHP to identify a user's session on the server and link user activity to it.	Session
6	tsessid	.twinkl.co.uk	Alternative session tracking cookie that links user activity to an existing session ID.	30 days
7	visid_incap*	.twinkl.co.uk	Used by Imperva to identify individual users across visits and ensure consistent application of firewall rules.	30 days
8	career_id	www.twinkl.co.uk	Remembers the career path (e.g. teacher, parent) selected by the user to tailor site content accordingly.	30 days
9	country_id	www.twinkl.co.uk	Stores the user’s selected country to localise content, language, and pricing.	30 days
10	csc_career_id	www.twinkl.co.uk	Combines country and career selection into one identifier for efficient content personalisation.	30 days
11	isDaylightSaving	www.twinkl.co.uk	Records if daylight saving is active to adjust time-sensitive features like scheduling or support chat.	30 days
12	language_id	www.twinkl.co.uk	Stores language preferences chosen by the user to display site content in their preferred language.	30 days
13	timezone	www.twinkl.co.uk	Records the user's timezone to show content (e.g. webinars or expiry times) at the correct local time.	30 days

Analytics cookies

Analytics cookies and similar technologies help us understand how people use our website—such as which pages are visited, how long users stay, or where they encounter issues. We use this data to improve how the site works and ensure content is helpful and accessible. These tools often use aggregated, anonymised information and are provided by trusted partners like Google Analytics and Microsoft Clarity. If these technologies are disabled, we’ll have limited insight into how our website is performing or where improvements are needed, which may affect our ability to make the site better for users.

See list set out below:

No.	Name	Domain	Purpose	Expiry
14	_ga	.twinkl.co.uk	Assigns a unique ID to each user to measure how users interact with the site over time.	2 years
15	_ga_LYRFCXWJ0Q	.twinkl.co.uk	Works with _ga to manage session-level analytics and ensure user actions are grouped correctly.	2 years
16	_clck	.twinkl.co.uk	Used by Microsoft Clarity to assign a user ID and keep it consistent across pages and sessions.	1 year
17	_clsk	.twinkl.co.uk	Groups multiple pageviews during a user’s visit into a single Clarity session for behavioural tracking.	1 day
18	_derived_epik	.twinkl.co.uk	Helps track user journey across the site after clicking on ads, especially for conversion insights.	1 year
19	_gid	.twinkl.co.uk	Provides per-visit user tracking to differentiate unique visits each day for Google Analytics.	24 hours

Advertising cookies

Advertising cookies and similar technologies are used to deliver adverts that are more relevant to you and your interests. They may also help limit how often you see a particular ad and measure the effectiveness of advertising campaigns across websites and platforms. These tools help Twinkl and our trusted partners (such as Google and Meta) build anonymous profiles based on your browsing behaviour, so we can show you more useful and personalised content, both on our website and elsewhere online. If you choose to disable these technologies, we won’t be able to personalise advertising or accurately measure how well our campaigns are performing. This may affect our ability to improve the way we promote relevant content and services to you.

See list below:

No.	Name	Domain	Purpose	Expiry
20	_gcl_au	.twinkl.co.uk	Set by Google AdSense to measure ad performance and understand user conversion paths.	90 days
21	_fbp	.twinkl.co.uk	Used by Facebook to deliver ads to users who have visited the site, based on browsing behaviour.	90 days
22	__Secure-1PAPISID	.google.com	Builds a profile of user interests for Google Ads personalisation.	1–2 years
23	__Secure-1PSID	.google.com	Works alongside other Secure cookies to tailor ads shown across Google products.	1–2 years
24	__Secure-1PSIDCC	.google.com	Helps Google ensure ad personalisation is consistent across devices and sessions.	1–2 years
25	__Secure-1PSIDTS	.google.com	Timestamp-based ad targeting and measurement.	1–2 years
26	__Secure-3PAPISID	.google.com	Enables Google to serve highly personalised ads on third-party websites.	1–2 years
27	__Secure-3PSID	.google.com	Builds detailed advertising profiles to retarget users with relevant ads.	1–2 years
28	__Secure-3PSIDCC	.google.com	Used by Google to maintain accurate cross-site ad targeting.	1–2 years
29	__Secure-3PSIDTS	.google.com	Timestamp and identity-based profiling for ad targeting.	1–2 years
30	__Secure-ENID	.google.com	Security and fraud prevention for Google's advertising systems.	13 months
31	twinkl_em_h	.twinkl.co.uk	Hash-based user token used to match logged-in users with CRM or email campaigns.	1 year
32	twinkl_zz	.twinkl.co.uk	Links anonymous users across different sessions to measure return visits pre/post registration.	1 year
33	twinklid	.twinkl.co.uk	Unique internal user ID for audience segmentation and personalisation.	1 year
34	YSC	.youtube.com	Set by YouTube to track views of embedded videos and help prevent spam and abuse.	Session
35	VISITOR_INFO1_LIVE	.youtube.com	Measures user preferences and behaviour across embedded YouTube videos for ad personalisation.	~6 months
36	VISITOR_PRIVACY_METADATA	.youtube.com	Stores user privacy and consent settings for embedded YouTube content.	~6 months
37	__Secure-ROLLOUT_TOKEN	.youtube.com	Used by Google to manage feature testing and gradual rollouts across their services.	Varies

Social media cookies

Social media cookies and similar technologies are set by platforms like TikTok, Pinterest, and Reddit when you engage with Twinkl content on those platforms—for example, by clicking on an ad or sharing a resource. These tools allow us to understand whether our social media content is being seen, interacted with, or leading users to visit our site. They also help us tailor future content to better match audience preferences. If these technologies are disabled, we may be less able to measure the success of our social campaigns or improve the way we connect with audiences on those platforms.

See list below:

No.	Name	Domain	Purpose	Expiry
38	_pin_unauth	.twinkl.co.uk	Tracks user behaviour for Pinterest conversion tracking and reporting, even if not logged in.	1 year
39	_rdt_uuid	.twinkl.co.uk	Used by Reddit to track ad performance and conversions from users clicking on Twinkl ads.	90 days
40	_tt_enable_cookie	.twinkl.co.uk	Stores whether TikTok Pixel is allowed to run based on user's consent settings.	90 days
41	_ttp	.twinkl.co.uk	TikTok Pixel – tracks activity to optimise and retarget ads on TikTok platforms.	90 days
42	ttcsid*	.twinkl.co.uk	Session ID for TikTok tracking to measure ad campaign effectiveness.	90 days

6. Third-Party Partners

We work with a number of trusted third-party partners who may place cookies or similar technologies on your device when you use our website. These tools help support a range of functions—from keeping the site secure to analysing how people use it, delivering personalised adverts, and enabling social media engagement.

Each of these partners is responsible for how they process any data collected through their technologies. We encourage you to review their privacy policies to understand how your information is handled.

Below is a list of our key partners, the purpose of their cookies, and links to their privacy policies:

Google(Ads, analytics, YouTube integration)

Facebook / Meta (Retargeting)

Microsoft Clarity(Behaviour analytics)

Pinterest (Ad targeting)

Reddit (Campaign measurement)

TikTok (Social media ad tracking)

Cloudflare (Security and anti-bot protection)

Imperva (Website traffic protection)

We only partner with services that commit to protecting your data in accordance with applicable data protection laws.

7. Manage your preferences

You can manage your cookie preferences at any time—except for strictly necessary cookies—by clicking the ‘Manage Cookie Consent’ link at the bottom of the Twinkl home page. This opens a panel where you can choose which types of cookies and similar technologies to accept or decline.

Please be aware that disabling certain categories of cookies may affect the performance and functionality of the website, as outlined in the sections above.

We’re improving how you manage cookies on our website to give you more detailed controls—so you’ll soon be able to make more specific choices about what you accept. As we roll this out, you may be asked to review and confirm your preferences.

If you have any questions, encounter issues with managing your cookie settings, or would like further assistance, please contact us using the details provided in the Contact Us section of this policy.

8. More information

Information on deleting and managing cookies is typically available in the ‘Help’ menu of your web browser or the instruction manual for your device. Further information can also be found at allaboutcookies.org.

Users can find out more about behavioural advertising, including remarketing, as well as opt out of interest-based ads at youronlinechoices.eu and adssettings.google.com.

9. Policy Updates

We may update this policy from time to time to reflect legal, operational, or technical changes. When we do, the revised version will be published on this page, and the “Last Updated” date at the top of the policy will be amended accordingly.

We encourage you to review this policy periodically to stay informed about how we use cookies and how you can manage your preferences.

9. Contact us

If you have any questions about this Cookies Policy or wish to exercise your rights under data protection law, please contact:

Data Protection Officer Twinkl Ltd

Email: dpo@twinkl.co.uk

We are committed to working with you to address any concerns. If you are not satisfied with our response or believe that we are not processing your personal data in accordance with the law, you have the right to lodge a complaint with the UK’s data protection authority:

Information Commissioner's Office (ICO)

Website: www.ico.org.uk

Helpline: 0303 123 1113

Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Last updated: 14th August 2025. We may update this Cookies Policy from time to time due to changes in data processing, legal requirements, or technology. The latest version will always be available on our website.

GL/TWI/DP-PL-CP/2.0-2508