Tomorrow is the day, steve!

Around 10am tomorrow (that's Eastern time zone, check in your own time zone) our product biz class 30x500 Academy will be open to new students for the first time this year!

Add a reminder to your calendar in 2 clicks, so you don't forget.

Our flagship course has improved and evolved over the years, so we want to make sure you know what to expect. With that in mind, here are the 4 most important details you should know before joining:

1. 30x500 is an at-your-own-pace online course plus learning community.

According to folks who reviewed the latest version of the course compared to past versions that we taught, this most helpful and most complete version of 30x500 ever. And it's easier to fit into your schedule, to boot!

That means you don't need to travel, worry about time zones, or blocking out time to attend live workshops. Everything is available from the safety and comfort of your anywhere you have a strong internet connection.

Once inside, you can work and make progress at your own pace and on your own schedule. No waiting for the first day of class - you can start your virtual orientation as soon as you're ready.

You get instant access to over 60 video lessons that are built on years of research and hands-on experience with our students.

And new for 2021: all of our videos are closed captioned to better support students who are deaf or hard of hearing, and those who prefer using captions while watching videos to maintain attention!

30x500 is unique in many ways, but the biggest is that you'll learn our specific, detailed, and repeatable systems.

We've created step-by-step guides and examples to help you with everything from finding your audience to growing your own distribution channels, to coming up with product concepts people actually want to buy, to writing the kind of high-converting sales pages that make a reader go "this is exactly what I want!"

Plus you get to join the 30x500 Academy Slack community to share your progress and work alongside people who are in various stages of building their product business.

And you don't have to worry about your access expiring. You'll have access to the 30x500 materials and community to review and revisit forever.

2. No audience, or idea what to make? No problem.

You don't need to have an existing audience to join, or an email list.

You don't even need to know who your audience is before joining - we've got lessons to help you do that, too!

Most of our successful students start with zero subscribers and build to hundreds and thousands using our systems!

In fact, 30x500 tends to work best when you don't already have your heart set on a specific "product idea" that you hope to sell.

⚠️ Though retrofitting 30x500 concepts on an existing product that's already making sales is possible, there are some big red caution flags so if that's your plan be sure to read this guide before you register.

Within the first few hours of starting the course, you'll understand the most predictable, repeatable paths for:

1. Choosing an audience that you're best suited to serve, and create/sell products to.
2. Finding those people online so you can start doing Sales Safari.
3. Shipping your first, ittiest bittiest products.

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You could keep guessing until something works...or you can follow the clear, simple steps in 30x500 at choose the path of least resistance!

Best to come with an open mind, ready to learn and practice.

3. 30x500 is NOT just for developers. If you can get paid hourly for your skills, then you can make and sell a product.

Yep, you read that right.

If you can get somebody to pay you hourly to do what you do (as an employee, freelancer, or consultant), you absolutely can create a product that people will buy.

Many 30x500 lessons will appear geared towards people with "creative" skills, but the underlying lessons apply more widely too!

If you get paid to design, you can create a product. If you get paid to build software, you can create a product.

But if you get paid to communicate, to write, plan, market, or teach, you can make a product.

This is critical: you DO NOT need fancy technical skills to create and sell products. 100% of the 30x500 process can be done using off-the-shelf tools. In fact, shopping the shelf is the best option nearly every time!

We have lots of designers and developers in our alumni pool because Alex and I come from a software design and development background.

But we also have successful students from a wide range of backgrounds: writing, strategy, marketing, podcasting and more...even therapists, private pilots, and racing coaches!

The thing to know is that when you get paid to do a thing, you’ve already got three built-in markets to tap. From one of the lessons inside:

And when you have creative skills – design, code, writing, analysis, communication – you own the means of production… and carry it around with you, in your head!

You may not realize it, but you already have the expertise needed to create tools that help people do their work easier, faster, more efficient, better.

Once you're in 30x500 you'll learn how to take the right steps, in the right order, to start selling those things instead of your time.

4. The price to enroll is $1999 all in, or optionally, 6 monthly payments of $399.

And once you've paid, you get instant access to everything so you can start right away, or once you've cleared some time in your schedule.

Wondering about ROI? Let's say you start out with a tiny product that sells for $39. That means you only need 52 customers before you are ROI positive on the price of admission.

The 30x500 process is hands down the most predictable, repeatable way to make those first 52 sales...and more importantly, continue making products and sales over and over again as you grow your business.

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But don't take our word for it! Here are a few unsolicited tweets and messages from our students and alumni talking about how their perspective on marketing and creating products changed from the course.

Note: we don't pay for promotion, and or offer kick-backs of any kind so if you see someone talking about 30x500, you know it's authentic.

We're honest to the end about the level of effort, skills, and other ingredients required. We do not teach or promise overnight success.

In fact, we've been known to tell people when 30x500 isn't right for them and instead recommending our best free material to get them to a point where 30x500 would be worth the investment. Here's a list of the top reasons you would NOT want to do 30x500, including personality types and audience types that are not recommended for this course and approach.

We expect you to be honest about your best effort to apply the process that you learn. This is NOT a get rich quick program, or a startup lottery. Following the 30×500 process takes time, and effort… but it does work.

Your wins might seem small at first, but they'll become bigger wins before you know it.

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Financial Access for Global Students and BIPOC

If you live in a country where the local economy makes 30x500 impossible to afford, we now offer "Parity Purchasing Power" (PPP) by request to adjust the price of 30x500 to your local income. If our standard pricing is equal to or greater than your entire month's income, please check this link to see if your country is included in our PPP program and reply to this email for discount information.

We also have a limited number of significantly reduced-rate seats available for BIPOC creators who've faced structural inequality in your earning potential. You can read more about our ongoing efforts to educate and encourage more Black and brown creators to become entrepreneurs, and reply to this email to ask about getting started at this lower price.

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Still have questions? Now's a great time to ask!

Of course, you can read the entire course description and syllabus here.

But if you still have burning questions before we open registration tomorrow at 10am, just hit reply to this email.

We're standing by and ready to help!

-Amy & Alex