One year ago, I made a leap that changed everything.

After two decades inside national real estate brands—leading marketing through growth, repositioning, and expansion—I launched 7 Rivers Marketing, a boutique firm offering high-level Fractional CMO leadership to real estate companies ready to scale without chaos.

Since then, I’ve worked with national CRE developers, mixed-use placemakers, private equity-backed shops, and firms in transition. And while the company names change, the pain always looks the same:

You have a team — but they’re overwhelmed or unclear.
You have assets — but they’re scattered or underused.
You’ve hired vendors — but still feel like you’re running marketing.
You’re growing —but you don’t trust the systems to scale with you.

If that sounds familiar, you’re not alone.

And you’re not behind—you’re just missing a strategic layer.

Let me say the quiet part out loud for you:

You’ve likely said yes to good people, good vendors, and good tools…
But none of it is aligned.
And when marketing lacks leadership, it becomes noise.

Noise that burns budget.
Noise that clutters messaging.
Noise that keeps you guessing why growth feels slower than it should.

Here’s how this shows up for most of my clients—before we work together:

They’re still signing off on too many things.
They’ve stopped trusting campaign metrics because nothing ties to business results.
They’ve outgrown their brand positioning—but can’t articulate what’s next.
They’re frustrated that no one internally is “stepping up”—but the truth is, no one was trained to lead.

Most importantly: they feel like they’ve hit a ceiling—but can’t name exactly why.
That’s where I come in.

As a Fractional CMO for real estate firms, I do more than advise — I lead:

I map out the next 12 months of marketing with precision and buy-in.
I audit every tool, team, and vendor—and cut what’s not driving ROI.
I build internal systems that align execution with actual business goals.
And I do it without the payroll risk or ramp-up time of hiring full-time.

This is not a marketing plan.
This is the infrastructure your firm needs to grow with clarity, consistency, and confidence.

If any part of this hits a little too close to home — let’s talk.

You can book a Discovery Call below.

It’s time your marketing started working as hard—and as precisely—as the rest of your business.

Warmly,
Shannon Bedinger

Founder, 7 Rivers Marketing
Fractional CMO for Real Estate Brands that Scale

Book A Discovery Call

Trusted to Lead. Proven to Deliver.

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