A Concept to Challenge Your Status Quo
Stop Chasing, Start Growing: The CEO's Leverage Play
"Everyone is a genius, but if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid." - Albert Einstein.
Like that fish, we often get stuck measuring ourselves by the wrong standards. I remember when I was first starting out, I was so focused on keeping up with the top performers I forgot that their standards might not be my standards. So, what if, instead of constantly chasing the next big deal, we focused on something within our control - getting better?
Getting better isn’t just about personal development; it's about creating leverage. In fact, it’s your first leverage point! Think of it like this: a small improvement in your daily habits isn’t just a marginal gain, it’s like adding a gear to a bicycle. At first it feels like just a small shift, but over the long haul the compound effect results in an exponential increase in speed and efficiency. In real estate, where margins are thin and competition is fierce, getting better is one of the most powerful, yet often overlooked, forms of leverage.
Here's how you can turn "getting better" into your next competitive advantage:
Identify Your "One Thing": What is the one thing that, if improved, would make everything else easier or even irrelevant? For many, it's lead generation, but could it be your client consultation, team communication, or your own self-mastery? Where are you already seeing progress? What is naturally giving you energy? That's where you start.
Implement a "Daily Menu" for Growth: Don’t get caught up chasing the latest strategy. Instead, optimize a repeatable process and measure its impact. Carve out dedicated time in the morning, to focus on the activities that matter most. Focus on consistent action, not just intense bursts. Make getting better a non-negotiable part of your day.
Reflect & Optimize: Growth isn't automatic. You must review your activities to gain insights from your reality and then optimize your systems. Use a daily or weekly journal to track your progress, measure your key metrics, and identify areas where you need to improve.
This is about building a foundation that supports sustainable growth, not chasing fleeting trends.
Share this with your team and ask them, "Where do we need to get better this week?" Let's shift our focus from chasing the prize to optimizing the process.
