It's too easy to say AI is bad… but can we say AI is good? Sure, It's easy for Rutger Bregman to say "from relationships and mental health to jobs, democracy, and inequality: AI is way too important to be left to Silicon Valley. It's an extremely powerful technology being unleashed on society with barely any democratic oversight." It's easy for Alberto Romero to say "I'm losing all trust in the AI industry… their carelessness tells me all I need to know about how responsible they'll be when the future of humanity is in their hands… after all, it's not the first time the AI industry changes the rules they play on midgame, right? It's easy for Dan Houser to say "some of those people trying to define the future of humanity, creativity, or whatever it is using AI, are not the most humane or creative people." It's easy for Carnegie Mellon University to show even the best performing AI agent (Google's Gemini 2.5 Pro) failed to complete real-world office tasks 70 percent of the time. The others did worse; OpenAI’s GPT-4o, for example, had a failure rate of 91.4 percent, while Meta’s Llama-3.1-405b had a failure rate of 92.6 percent. Amazon’s Nova-Pro-v1 failed a ludicrous 98.3 percent of its office tasks. (Meanwhile, Gartner's latest report predicts over 40% of AI agent projects initiated by businesses will be cancelled by 2027 due to out-of-control costs, vague business value, and unpredictable security risks.) It's easy for Neuroscience News to say AI can't hold a conversation. It's easy for Angus Fletcher to say "despite all this gaudy credentialing, the hoax is a complete cheat, a total scam, a fiction of the grossest kind. Computers can’t grasp the most lucid haiku. Nor can they pen the clumsiest fairytale. Computers cannot read or write literature at all. And they never, never will." It's easy for Laura Bates to say "this is affecting women and other marginalised groups in very real ways, from whether you will be accepted for a bank loan, to being put forward for a job or even getting the right diagnosis for a serious health problem. And unless we demand accountability now, there is a risk that AI will drag us backwards, as today's inequality will be written into the building blocks of a future world." It's easy for Linkedin users to complain about AI-generated questions and for Spotify listeners to get frustrated at AI-generated podcasts. It's easy for us to find well-researched, well-documented examples of harmful stereotypes, increased environmental pollution, and displacement of workers. It's easy for Stephen Hawking to say "the development of full artificial intelligence could spell the end of the human race." It's easy for Emma Thompson to say "just f*** off!" Ok, yes, it is easy to say all that. But it is harder to say, or see, AI is good. Shall we try that? Here's my valiant effort: |
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AI for medical improvements |
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They laughed when I sat down to write…
I didn't set out to create ad features that vault so high over average click rates and open rates for the media industry.
But with my years, qualifications and professional experience across journalism, content marketing and PR, I shouldn't have been surprised. But I am surprised at how I feel about Pawsitive News, considering it came from a pretty dark place of despair back in January. I LOVE Pawsitive News and what it could be. I collect the news and content that brightens my day (and my view of humanity) anyway - often, half-asleep, on my phone in bed. Yeah, I know it's not good to do that, my business skills grew up during lockdowns ok?
I started this email after working behind the scenes at a magazine and re-discovering my love for journalism was still there, just evolved a little. And advertising, when done right, can be wonderful. So after asking many, many businesses that I admire to financially support Pawsitive News, I found myself writing "ad features" for them in each issue. And I loved that too!
I've written 22 Pawsitive News emails and over half of them had two ad features (now only one, because it's best for the reader). Now I have statistics and proof to back my proposition.
One written feature in one email is £100 (GDP).
Written by me, done for you, like the one you're reading right now.
(Yes, I'm open to multiple or long-term partnership ideas. You can email me your ideas, I'll reply within a few days about suitability for Pawsitive News.)
Now I'm studying ads, sales letters and direct response copywriting. I've studied Joseph Sugarman (The AdWeek Copywriting Handbook), Claude C. Hopkins (Scientific Advertising) and David Hieatt (Do/Open). Oh, I've also studied Jane Austen, Mary Shelley and Edgar Allen Poe. :)
I'm ready for 2026 to be the year I write stunning "ad features" about your next product or service. In these "pages". …but now I start to play*. [AD FEATURE] *Phrasing inspired by one of the best sales letters of all time. |
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AI for disaster preventionAI’s strength lies in processing large volumes of data in real time – detecting patterns, supporting decision-making, and triggering targeted action. In the context of disaster risk reduction and environmental crisis, AI can flag and identify choices for governments, businesses and individuals. LANDMINES ENVIRONMENT DISASTER PREVENTION Best practices for AI have been developed for disaster prediction, response, and recovery since early 2021 by the International Telecommunications Union, the World Meteorological Organisation (WMO) and the UN Environment Programme. Deputy Director Bilel Jamoussi at the International Telecommunication Union (ITU) Telecommunication Standardization Bureau says "advances in AI have created new opportunities for disaster risk reduction - and, notably, for narrowing the gap between rich and poor nations." "I think programs like this are incredible. Get AI identifying cancer cells. Read ancient manuscripts. Mapping brains to cure awful conditions. Tracking rare birds. Tackling climate change. Tracking pollution. Detecting potential fraud for a human to check out." wintergirlwolf on Threads |
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“AI is not a robot apocalypse; it’s a tool for a better future.” Demis Hassabis. Co-founder and CEO of Google DeepMind and a 2024 Nobel laureate in Chemistry. |
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AI for animal communication.With AI we are learning to understand animal language. AI technology makes it possible to analyze large amounts of animal sounds and detect patterns that were previously impossible to identify. For example, cuttlefish use four distinct arm movements to communicate with each other, discovered through AI analysis of video footage. Foundational AI model is trained to learn the structure of dolphin vocalisation and generate dolphin-like sound sequences. "The quest for interspecies communication pushes the boundaries of AI and our potential connection with the marine world," - DolphinGemma (Google AI, Georgia Tech, Wild Dolphin Project) This person's dear husband set up a raspberry pi camera, programmed it, trained an AI to recognize squirrels in our yard and record video. Now he has a YouTube channel full of funny squirrel clips. MeowTalk AI app detects, analyses and translates cat utterances in real-time and assigns broad intent in different contexts such as happy, resting or hunting. It displays a conversational English 'translation' such as "I'm on the hunt" or one beleaguered "let me rest". 143 cats were studied and 74% of the cats appeared to respond to sounds generated by the app, suggesting cats perceived these as real 'cat language'. MeowTalk researchers reported the software could distinguish between 9 intents with 90% accuracy. OnDeck AI makes monitoring and analysis of commercial fishing activity easier and safer, especially in difficult conditions or places.
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