NAVIGATING SALES IN A DOWN ECONOMY

From the latest episode of Payrollin': In uncertain times, how you position your services can make or break your growth. Instead of leading with buzzwords or vague “value adds,” focus on hard numbers—real cost savings, time efficiencies, and ROI.

In this week’s episode of Payrollin’, Matt shares how a shift in messaging during the 2008 recession helped him become a top performer at ADP—and how the same principles apply today. If your pitch still sounds like it’s 2021, it’s time for a refresh. Learn how to align your message with what buyers care about most right now.

Prefer audio? Listen on Spotify here.

TOP 5 HEADLINES YOU SHOULD KNOW

1. CoAdvantage-PrimePay Integration Approach Revealed

The CoAdvantage-PrimePay deal will maintain both companies as independent entities in the foreseeable term while combining investments in product development and innovation, with current CoAdvantage CEO John Cumbee becoming CEO of both companies upon merger closing.

2. Global Payroll Services Market Projected to Reach $18.24 Billion by 2030

A recent market outlook report forecasts that the global payroll services market will grow from $12.94 billion in 2024 to $18.24 billion by 2030, driven by the surge in cloud-based payroll solutions and the integration of AI and automation technologies.

3. Paychex Reports 5.7% Year-Over-Year EPS Growth

Analysts project that Paychex's adjusted earnings per share (EPS) will grow by 5.7% year-over-year to $4.99 for the fiscal year ending May 2025, reflecting the company's consistent financial performance.

4. ADP Integrates WorkForce Software

Following its recent acquisition, ADP has begun integrating WorkForce Software's capabilities into its comprehensive HCM platform, strengthening its workforce management solutions for enterprise clients.

TECH SPOTLIGHT: EMAIL SORTING AUTOMATION

This week's tool and process to help you grow. We have rolled this one out for everyone on our team!

THE PROBLEM:

Emails eat up hours— filtering, sorting, answering common questions, digging for documents, or rewriting the same responses—pulling you (and your team) away from higher-value work.

WHY IT MATTERS:

Slow replies hurt client experience, increase churn risk, and bury sales or ops emails under clutter. Manual triage means money left on the table and missed opportunities.

THE SOLUTION:

InboxZero.com uses AI to auto-tag, draft, and prioritize your emails. It handles 60–80% of repetitive replies, freeing your team to focus on strategic work. Works with Gmail and requires no complex setup.

Quick Stats:

• Implementation: <1 hour

• Cost: $29/month

• Time saved: 3–5 hours/week per user

• Boost response time and reclaim your inbox

• Get started: getinboxzero.com

PRIVATE FACEBOOK GROUP FOR PAYROLL INDUSTRY LEADERS

Calling All Payroll Leaders: Join the Inner Circle

If you’re a payroll bureau owner or leader serious about innovation, growth, and staying ahead of the curve, I’ve created something just for you.

The Payroll Innovation Network is a private Facebook group where forward-thinking leaders come together to share what’s working, what’s next, and how we’re navigating challenges in real time.

No noise—just focused, strategic conversations among peers who get it. This is your invite to network, collaborate, and have the kind of honest conversations you can’t have in public forums.

👉 Join the Payroll Innovation Network and make sure to post a quick intro once you're in. Let’s build something smarter—together.

This newsletter is provided for informational purposes only and does not constitute legal or financial advice.

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