Planning With Purpose & Marketing like Superfans

For more than a century, marketing strategies have revolved around the funnel, moving audiences from awareness to purchase. But today’s consumers are flipping that model on its head.

In his latest blog, Newport partner Edward Farley explores how brands can thrive in the new Consumer-to-Business era by combining purpose-driven strategy with the power of Superfans—customers who don’t just buy from you but believe in you.

Read the full post and download Ed’s eBook Purpose-Driven Strategic Brand Positioning to learn more.

Newport partners Michael Condron, Heather Bennett, and Joe Denis recently hosted colleagues from across banking, accounting, and M&A at Chicago Brewhouse to take advantage of the warm fall weather, great conversation, and unbeatable views of the Chicago Riverwalk.

After a September full of fantastic events with organizations like Private Directors Association, Zeigler, Marillac St. Vincent, River North Financial, ACG, mHUB, and more, it was wonderful to slow down and reconnect with friends and partners over good food, good music, and even better company.

Here’s to more connections and conversations as we head into Q4!

Industries are evolving fast — and so are the people behind them. On this episode of the Growth + Exit Podcast, Heather Bennett sits down with Matt Vuckov, Co-founder and CEO of TalentCraft, to discuss how companies can prepare for the future of work.

As the workforce continues to shift, adaptability and purpose are key to long-term success.

Tune in to the full episode below or wherever you get your podcasts.

Newport was proud to return as a sponsor and exhibitor at this year’s PDA National Conference & Exhibition earlier this month. It was a fantastic few days of connecting with peers, sharing insights, and elevating conversations around board governance and training.

Our CEO, Kevin, and partners A.J., Ferey, and Heather, had a great time engaging with fellow leaders, attending sessions, and contributing to the dialogue on advancing excellence in board leadership.

Thank you to the Private Directors Association for hosting another impactful conference -- we’re already looking forward to next year!

Newport LLC

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San Francisco, CA 94111, United States

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