Why First Impressions Can Make or Break Your Business

"You Have 7 Seconds to Win or Lose a Client – Here’s How to Get It Right"

Think about the last time you scrolled through a business page, met someone at an event, or landed on a website.

How fast did you decide if you trusted that person or brand?

Probably in seconds.

That’s the reality of first impressions in business. Clients don’t "think about it"—they feel it instantly. So, if your brand, profile, or pitch doesn’t make them say “YES, I need this!” in those first few moments, you’re losing them.

The First Impression Formula for Entrepreneurs:

1️⃣ Your Bio & Brand Statement: If someone lands on your profile, can they IMMEDIATELY tell what you do? (Ex: “I help [WHO] get [RESULT] by [METHOD]”)

2️⃣ Your Social Media Presence: Your content should match your message. A confused audience never buys.

3️⃣ Your Website & Visuals: Clean, professional, and easy to navigate. Don’t make people work to understand you.

🚀 Look at your own profiles, website, and intro statement.

Does it grab attention?

If not, fix it today!

💬 Let’s talk: What’s your biggest struggle with first impressions?

Marla Press

Marla Press, the Founder of Speakers on Fire Academy, is a Public Speaking Coach, Life Coach, and Art of Presence Trainer. She has a degree in psychology, is an international speaker and author, and has worked with companies on equity and inclusion.

Marla has coached entrepreneurs, executives, doctors, realtors, and more. She helps experienced and beginner speakers go from good to extraordinary.

Her personal commitment is to provide you with life-changing tools, accountability, and support while coaching you toward lasting growth.

📧 Email: m.press@marlapress.com

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Member Article

Irina Portnova

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