Hey friends,
After interviewing repeatedly with no success, a client came to me for help.
On paper, she had an incredible background.
Strong credentials. Great organizations. Meaningful work.
But she kept hearing the same feedback when interviewing:
"Your experience doesn’t fit this role."
She said to me: "I don’t understand it. I know I could do these jobs."
And she probably could have.
The problem wasn't her experience.
The problem was the story.
Her resume read like a timeline.
Her LinkedIn profile looked like a job description.
In interviews, she explained her background… but she wasn't connecting the dots.
Once we reframed her story, everything changed.
Instead of listing roles, she started explaining the pattern in her career — the problems she consistently solves and the value she brings.
Within two months, she landed a role that was both a step up and a better fit.
Same experience.
Different story.
Very different result.
