In his book Build for Tomorrow, Jason Feifer outlines four phases we tend to move through when navigating change:
Panic – The floor drops out. The future feels unknowable.
Adaptation – The dust begins to clear. You start building something new.
New Normal – You settle into fresh routines. Your new life begins to take shape.
Wouldn’t Go Back – You’ve grown so much, created so much value, you wouldn’t trade it — not even for the comfort of the past.
I see this cycle all the time in my clients.
There’s the panic of a layoff — or the quiet crisis of staying stuck in a job that no longer fits.
The fear of sending out resumes and hearing nothing in return.
The doubt. The identity unraveling. The internal chaos.
Then comes the hardest part, the reinvention phase.
That’s often when I enter the picture.
Together, we sift through what was, the parts that energized you and the parts that left you empty.
We uncover your superpowers, the ones that carry your joy, energy, and highest contribution.
We test ideas. We explore the market. We build a new narrative.
We start to tell a better story, one where you’re not just recovering… you’re rising.
And slowly, the fog lifts.
A new vision begins to take shape.
Hope returns. Possibilities feel possible again.
We nurture them together, like seeds in good soil.
Sometimes they sprout quickly. Sometimes they need more time.
But either way, we keep going until something strong takes root.
