Hello {{contact.first_name}},
She did everything “right.”
She was the perfect consultant. Degrees from prestigious schools. Earned all the right credentials. Hustled harder than anyone around her. Delivered to client after client, year after year.
So when Avita got fired, the humiliation cut deep.
They said she “lacked the skills” needed for the team.
After all that effort?
After doing exactly what they told her to do?
It was a crushing blow.
But as the shock wore off and we began to unpack it together, something surprising, surfaced underneath the shame:
✨ Relief.
Avita realized this job had never truly fit her.
It felt like a jacket she kept trying to wear, but never quite fit.
If she was honest... she didn’t even like the work.
She hadn’t been following her calling.
She had been performing for validation.
Following a script someone else wrote — and it nearly broke her.