YOUR WEEKLY CONTENT PLAYBOOK

Week of September 26 - October 2, 2026

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This is BAM's new community built specifically for team leaders. Members get a weekly call with Byron Lazine or one of our founding team leaders, access to the full Recruiting and Leadership Delivery Systems, and - at the premium level - full BAMx access for every agent on their team.

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Now, on to this week's content drop:

Fall is officially here and October is knocking. This week you've got market data content, a couple of trend plays, hyperlocal fall guides, and a listing to close out the week strong. Let's get into it!

Inside this week's content playbook:

• Buy now vs. wait data that gives your audience the clarity they're looking for
• A seller concessions carousel that starts real conversations
• Two trend plays mid-week to keep engagement high
• Fall hyperlocal content to position you as the local expert heading into Q4
• A headline listing carousel to close the week

📅 YOUR POSTING CALENDAR

Here's when to post what. Each piece is ready to customize in your Content Drop.

SATURDAY, September 26

🏠 Is It Better to Buy a Home or Wait? - Carousel OR Blog: Should You Wait to Buy a Home? Here's What 23 Years of Data Say

The data angle is your hook: 23 years of data cuts through the noise for buyers who've been on the fence. Use the carousel to break it down or publish the blog.

Social Templates →    Blog →

SUNDAY, September 27

📍 Location Trend - Reel

The location trend is having a moment. Use it to show off a neighborhood, a street, a listing, or a local spot in your market.

Social Templates →

MONDAY, September 28

📊 Seller Concessions - Carousel

Buyers are negotiating more than they have in years and sellers need to know what's coming.

Social Templates →

TUESDAY, September 29

✂️ Rock Paper Scissors Trend - Carousel

A fun trend play that's easy to adapt to real estate.

Social Templates →

WEDNESDAY, September 30

📍 Hyperlocal/Business Breaking News - Static Post

Use the BAMx Hyperlocal Content AI to find the latest news and updates in your market, then turn them into a green screen script or create a static post by filling in the Breaking News template.

Social Templates →

THURSDAY, October 1

🍂 4 Things You Can't Miss in [City] This Fall - Carousel

October 1 is here - lean into fall. Round up the best seasonal spots, events, and experiences in your market.

Social Templates →

FRIDAY, October 2

🏡 Headline + Motion Template Listing - Carousel

Close the week with a listing. Use the headline and motion template to make your property pop in the feed.

Social Templates →

📧 YOUR 3-EMAIL PLAY THIS WEEK

Byron's 3-email framework keeps your list warm without burning it out.

Read the framework that boosted our open rates by 13% →

🏡 Deal of the Week

One property. Quick details + price. CTA: "Reply for more info." Drives action, starts conversations, and keeps your list trained to respond.

Deal of the Week template →

📊 Value Only

This week's email script from the Content Drop. Pure info, no CTA. Send it straight. Your list will start opening everything you send because you never waste their time.

This week's email script →

🏡 Open Houses

Every open house in your market this weekend - not just yours. Strong CTA. Positions you as the local go-to, not just someone trying to sell one house.

Source: Your MLS + local listings

Pro tip: Start with one email a week. Once you're consistent, add another, then another. The Deal of the Week and Value emails require almost no customization. They're built for you inside BAMx. Just plug in your market details and send.

⚡ QUICK REMINDERS

AI Script Advisor

Your personalized script-writing tool, trained on real BAMx Role Play sessions. Login at bamxadvisor.com

Hyperlocal Content AI

Pulls news and sources from your local market and builds scripts so you never run out of hyperlocal ideas. Login at hyperlocalcontent.ai

Zoodealio

Your referral network is live. Available at no additional cost after your 7-day trial.

Questions about your membership? Email support@nowbam.com