In 2026, we will be focusing on the 4 Ways to Grow a Business.
When it comes down to a simple formula to run a successful business, there are really only four fundamental ways to grow your business: win new customers, get them to come back to you more often get them to spend more when they do, and improve the processes in your business to ensure that you achieve the first 3.
So that’s:
Increase the number of customers (of the type you want);
Increase the number of times they deal with you.
Increase your average sale or ‘transaction value,’ and
Improve the effectiveness and processes within your business to ensure the achievement of the first 3!
When you think about any other strategy, such as cutting costs, it won’t grow your business unless you use the money you save to promote your business. It may let you control your business better and return greater profits, but it won’t grow your business.
And what do most businesses focus on?
That’s right, no.1, winning new customers. And they often ignore the other (usually less expensive) ways to grow their businesses.
If you are a business owner who is almost solely focused on winning new customers, you’re missing sales and PROFIT opportunities beyond your wildest dreams!
Let’s look at an example of a business with 1,000 customers who buy once a year at an average sale price of $100.
Number of customers x Number of dealings x Average $ Sale = Turnover
1,000 x 1 x $100 = $100,000
Look at what happens to turnover when just one area – winning new customers, for example – is increased by 10%.
1,100 x 1 x $100 = $110,000
The same happens when either the number of times your customers deal with you or the average transaction value is increased by 10%.
1,000 x 1.1 x $100 = $110,000
Or...
1,000 x 1 x $110 = $110,000
But look at what happens when all three areas are increased by 10% at the same time.
That’s right – increasing each area at the same time has a multiplier effect of increasing turnover NOT by 10% as you could assume, but by a staggering 33.1%!
An additional income of not 10% to $110,000 but 33.1% to $133,100!
Simply by focusing on a combination of the first 3 ways to grow a business simultaneously, you will achieve a staggering 33.1% increase in additional income because of the multiplier effect. An increase of 33.1% in turnover for doing nothing else except improving EACH area at once, rather than concentrating on just one area at a time. This multiplier effect is caused by the combination, the momentum, of all 3 areas working together.
And by then using the 4th way to grow a business (improve the effectiveness and processes within your business by documenting them for others to follow), you have a systemised way of running a business (even without you being there!).
So, when it comes down to the fundamentals to run a successful business, there are really only four ways to grow your business!