Tips on Tips

Where Tips Can Improve Your Life

How Tips Are Like Smartphones

“When you change the way you look at things, the things you look at change.”

― Wayne Dyer

Are you a professional who has a smartphone, tablet, AND laptop… all three? Why? Can’t they all do the same thing?

You have your reasons for having all three. Your reasons might overlap someone else’s who bought all three, and those reasons run the gamut. And there is overlap of what each device can do.

The smartphone, tablet, and laptop can all send and receive email. The smartphone, tablet, and even laptop can take photos, one more comfortably and better quality than the others. The phone, tablet, and laptop can all travel, though phones and tablets are smaller than laptops. Each has different storage capacity, screen size, and audio capability.

When considering how your how-to tips are like smartphones, the parallel could easily be a trio of a tips booklet, audio recording of the same content, and a book on the same topic as the tips and audio recording. The tips are smaller products than the other two, whether in print or as a digital version. It’s got the basics, it’s less costly, and can be customized. The audio recording is a slightly expanded version of the tips product, presented conversationally rather than only the 2 sentences of tips writing. Since the audio is only a downloadable link, the only space it takes is a saved link on an electronic delivery product, any one of the 3 devices. Then the third player in this comparison, the book, is the largest of the three, with greater depth to what was started with how-to tips, and moved to slightly expanded, conversational audio recording.

Having three different versions of electronic tools allows for choosing the best way to consume content stored on the device, based on convenience, quality, price, and general learning style preference.

Having three versions of the content starting with the tips product supports consumers’ ability to learn at the most basic, easily digestible level, moving to an incremental upleveling of the content with the audio, and finally to the book that expands, refines, and provides greater depth for the consumer. This, too, depends on how much time is available, how long the attention span, how willing the consumer is to build from the basic to the more complex in educating the consumer, and general learning style preference.

While many subject matter experts worry about how much information they provide in how-to tips being less than enough to be meaningful. The “less is more” adage is the strongest way to serve someone new to your expertise. Starting with small pieces of information as how-to tips builds trust in you and what you offer. It leads people to ask what else you have once they feel comfortable starting with the basics offered in the tips.

The tips are a tasting menu. Just enough to whet the appetite enough for people to come back for more. Less is more serves your market better and builds your business better with recurring clients.

VALUABLE RESOURCES

Tip - Publish your newsletter on LinkedIn. Initially make it a Comment and then choose Newsletter when ready to post it. It will reach many more people on LinkedIn that way.

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