Tips on Tips

Where Tips Can Improve Your Life

Attract More with Less…Again

“When we really delve into the reasons for why we can’t let something go, there are only two: an attachment to the past or a fear for the future.”

― Marie Kondo

Think back on a time you had 30-60 seconds to  introduce yourself in a networking session, in-person meeting, or podcast interview. Did you talk at record speed, being hardly understood? You wanted to get every bit of relevant information to the audience, which immediately lost you many listeners by delivering too many words and too fast a speed. Those listeners could be prospective clients, referral sources, or valuable vendors  you lost.

You gave a laundry list of every service you provide and every professional category you serve. You wanted to educate the audience to the entire menu of what you provide. Instead you lost in the process. 


You are far from alone in how you deliver this information. Here is an opportunity to do it differently. It’s a way to intentionally modify how you’re currently doing it. Modification can be easier than you may think.

Here is a real-life personal example of what worked amazingly well in the past month. Actually, the past two weeks. Looking back over recent history, a range of industries and professions has been represented by people interested in creating tips products. No one industry or profession seemed  an obvious “vertical.” What did jump out was the function they reflected. 

The array included speakers, authors, consultants, coaches, and generally subject matter experts. That array came out each time… until… the ONLY category mentioned for a week’s worth of networking in various networking groups and podcast presentations was “book authors.”  

Many of our clients wrote one or more books, or were about to write a first book when coming to us. One shift of mentioning only book authors attracted 1:1 connections with 15 people in one week. The 15 were prospective clients, referral partners, and media invitations. That came from a 30-60 second introduction, delivered at a pace people could hear and absorb, using less words describing “ideal client,” and landing a short outcome statement replacing a shopping list of what clients receive from working with us. That statement is “the client increases their impact and their income.” 

The overall result of fewer words into the same 30-60 second intro was a: 

  • clear, well focused delivery 

  • single “ideal client” for the audience to remember

  • Introductions by people who know an author who wants more sales 

  • path to increased book sales for the book author

  • easily recognized, large enough group, with money referred to us 

Other professions could have been tested like speakers, consultants, coaches, or subject matter experts. Book authors show up in each of those categories, though. They are reachable by first focusing on book authors. It was every bit worth that brief test.

Have you been spewing laundry lists of ideal client categories with another list of everything you offer?  Review what and how you’ve been doing that. Test a single category and a primary benefit your prospective clients in that category can experience. Your skills, gifts, and talents are valuable to YOUR ideal clients. Explore the suggestions offered here to help better attract and serve people who are waiting for you to show up on their radar.

© {{right_now.year}}, Paulette Ensign All Rights Reserved

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