Tips on Tips

Where Tips Can Improve Your Life

Would You Rather Help, Sell, or Both?

The purpose of human life is

to serve and show compassion

and the will to help others.

– Albert Schweitzer

How do you feel when you’ve helped someone? More often than not, the answer is some variation of “wonderful.” “I feel terrific." You know you’ve contributed something good, something positive, to another person’s life. The person you’ve helped expresses their gratitude in their own way, and you continue feeling fabulous about what you’ve done. You had the sense you had something that would be helpful to them in some way, and you provided it.

It could be tangible, a kind word, a suggestion, a hug, an acknowledgement of something they accomplished, or many other possibilities. You helped them. THAT is what’s important.

You helped them because you could. You have something they don’t have or didn’t realize they had. You each have different knowledge. A seemingly small or “widely known” suggestion is something they never learned.

Speaking of knowledge, maybe you undervalue what you know, assuming it’s “basic common sense,” “known by everyone,” and other inaccurate beliefs on your part. That can be a temptation since you are steeped in your expertise. No, not everyone knows what you know. A small pearl of knowledge can be remarkably helpful even though you didn’t think so. Here’s a real-life true example:

Two friends are at a big county fair. One accidentally drips lots of chocolate syrup on her brand-new white t-shirt, immediately convinced the shirt is ruined. The friend offers, ”No need to worry. White vinegar will remove that chocolate syrup.”

The t-shirt owner looks at the friend in total confusion as the friend realizes the white vinegar reference is new to the T-shirt owner. “You do know white vinegar is a cleaning agent, don’t you? You’re smart; why don’t you know that?” The T-shirt owner responds, "Yes, I am smart, differently smart than you are." “If you listed the top 1,000 descriptors of my mother, nowhere on that list would be even the most remote reference to cleaning skills. How could she teach something she didn’t know?”

That solution was helping with information.

Take the same information about white vinegar being an effective cleaning agent. Include it in a 52-tip manuscript, 52 tips and uses for white vinegar. One section is for household laundry, another is for cooking, another is for cleaning small appliances, and the fourth is on using it as a deodorizer.

You go to the vice president of marketing at a company that produces and sells white vinegar. Your intention in speaking with this person is to bring something that will HELP achieve whatever is important to their business. Your immediate goal is to find out what IS important to them. Do they want to increase their sales, profit, market share, or stock value? Do they want to be better known in their industry? Do they want to do this by having more distributors, reaching a new market, and differentiating their company and its products from other companies in their field? Or what?

Your 52 tips on how to use white vinegar can readily HELP them achieve any and all of the goals they say are important to them.

Imagine what it will feel like to you when you spend your time and energy HELPING people with what you offer as a solution. And it’s even a choice of formats that solution can be had. You continue helping them well beyond their initial investment with you. It brings a whole new dimension to white vinegar, doesn’t it? All of that allows you and the company you are offering to help to feel wonderful, terrific, satisfied, and eager to help some more!

So, the question remains: would you rather help, sell, or both?

Treat yourself to lots of no-cost education at the:

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Tips on Tips

Would You Rather Help, Sell, or Both?

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