Refreshing Lemonade from Lemons

While those questions bring negative outcomes, each is a great opportunity. What and how you offer your products and services may come from a solo decision making process, with little-to-no input from your ideal buyers.

Get curious and ask THEIR preferences.

• What’s their ideal time, day, and length for your webinar live?

• Are they  better served with  replays? 

• What choices accommodate them better?

Get curious and ask THEIR preferences.

• What’s their ideal time, day, and length for your webinar live?

• Are they  better served with  replays? 

• What choices accommodate them better?

How about that latest and greatest idea you launched that bombed? Not one sale!

• Would a survey to your followers bring ways to improve the offer?

• How about an A/B split test on price?

• Who else is ideal to provide you feedback?

Are you making inaccurate assumptions about why sales slowed down?

• What if you offered: 2 attendees for the price of 1  to energize things?

• Who is a good Joint Venture partner to bring you to their audience?

• How about a contest with prizes for the top three referral sources’ enrollment? 

It’s NOT About the Money

Rarely is the real reason that they don’t have the money to invest in your products or services. The real reasons are more likely that they place a different value on your offer than you do. Or, they want what you have and think the only way that can happen is by having the full price in their hand right now.

They have yet to think of ways to generate the money or create an arrangement with you. A few ways the potential client can dilute or even erase that obstacle can be:

• Co-present a paid event with you and split the revenue.

• Refer new clients to you to prompt a referral fee for each new client they refer.

• Pay part of the investment to start; then agree to a percentage of sales revenue.

• Co-create a 52-tips manuscript at a lower investment than doing one by yourself

CAN Rather Than CANNOT

Be curious about how things CAN work when it looks like they cannot. Show your prospective clients challenges that look impossible that can be resolved. Taking a 30,000 foot view reveals many possibilities beyond the typical and traditional. Modeling this approach teaches your client to look at things in their own business that way, and brings new clients and sales into your business.

FREE GOODIES FOR YOU

Discovery Call

Schedule a brief no-cost Zoom about your next steps.

• Wondering how to market those books you’ve written?

• Questioning the merits of translating your content?

• Aiming at broader name and brand recognition?

• Which comes first, books or tips products?

• Want more Amazon sales, and to know your buyers?

• Or any other question or obstacle you have

Let’s explore what’s important to you and ways to get there!

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