Tips on Tips

Where Tips Can Improve Your Life

Current Perspective

As a business owner, author, speaker, consultant, or coach, what’s your thoughts about nonprofits? Limited funds? Offer lower prices? Even those on limited budgets can be ideal connections, benefitting many.

Helper Inclinations

Lots of natural helpers share the planet. Are you one, surrounded by other helpers bringing joy? So many ways of helping – giving gifts, food, clothing, or money, lending an ear, helping achieve a desired result.

Reaching Your Audience

Identifying audiences for your products and services are businesses (B2B) or consumers (B2C). While simply labeled, each has layers and overlaps.

You’re a parent coach, consultant, therapist, or other mostly service-based advisor, plus books, booklets, or information products. You sell directly to consumers, one unit to one parent at a time from your website or retail store. Or to retail websites or stores serving parents. Or to manufacturers in bulk at wholesale prices, who profitably sell to retailers, who profitably sell to parents. Another way manufacturers or retail businesses use your product promotes their own products or services. Parents get your product free, as a gift with purchase, holiday greeting, or to promote their company AND yours!

But Wait, There’s More

Another category mentioned early in this article – Nonprofits! These are valuable distributors and direct or indirect revenue streams you never considered. Nonprofit doesn’t mean no money. Many have lots of money! Many have much less. Now what?

How to Choose

You know your audience. You realized selling ONLY from your website or online retailers takes time, patience, and money to promote.

Think of challenges you solve. Certain nonprofits’ stated mission is serving parents. Subdivisions exist within parenting:

• Single parents

• Underserved communities’ parents

• Affluent parents

• Highly intelligent children’s parents

• Hearing impaired children’s parents

• Multilingual parents

• Physically challenged children’s parents

• Blended families’ parents

• Physically challenged parents

• Older parents

• Adoptive parents

• Military parents

Who to Contact

Visit https://www.charitynavigator.org/. This website’s 225,000+ nonprofits are graded on multiple criteria. Enter your audience’s keywords. Browse by cause or mission for specific charities. View their rating, profile, and stated mission. This site is the gold standard for finding and evaluating more nonprofits than you imagined.

Matchmaking at its Finest

That’s the recipient side of the equation. How about donors? Both membership and cause-based charities thrive from donations. Donors have various reasons:

• Gratitude to groups providing specific support

• Lower federal tax bill donating to meaningful charities

• Desire to further a particular cause

• In someone’s memory

• In someone’s honor

• Supporting smaller, growing charities by bigger ones

• Donations to people suffering a disaster

• …and endless other reasons

How it Works

During COVID, a children’s book author had a beautifully produced book with a touching story. Corporate decision makers were unavailable for conversations regarding bulk purchases to serve their promotional, humanitarian, and community purposes, a typical function for this and other authors. The story featured a sad girl moving away with her parents, leaving her friend behind.

Military families move a lot. Children sadly leave their friends. www.CharityNavigator.org has highly rated nonprofits whose mission is supporting military families. Bingo!

Meanwhile, a potential donor was newly managing substantial money left by her deceased husband. Paying excessive government tax was not her first choice for her money. Tax-deductible donations to nonprofits meaningful to her was a much better choice. The opportunity to fund a book donation to two nonprofits delighted her. Her donation provided 500 books plus shipping, divided between two organizations.

Who Benefitted

This $5000 donation served:

• Author - made a profit on the transaction

• Donor - got a well-valued tax-deduction

• Two nonprofits - received mission-related donations

• 500 military families - received a helpful, beautiful book

• My company - got a share for facilitating the transaction

Every participant was smiling as everything went smoothly and easily. The nonprofits taught us who got what in what sequence so everyone received what was intended. The nonprofit gets the money first if they haven't yet done their annual budget. If they HAVE done their budget, the in-kind donation (the books) goes to them and money to the author.

There was no selling to the military, who pay 90 days after the purchase, after finding the right person to contact or follow-up after reaching the right person.

None of that.

This is about GIVING AND HELPING.

Which nonprofits are ideal for your audience, and who is thrilled to fund their way to meaningful tax deductions ?

NEW REVENUE STREAMS and DIFFERENTIATOR FOR YOUR BUSINESS

TRANSLATION AND INTERPRETER SERVICES

Nonprofits and other Associations serve non-English speakers, too. Ask decision-makers what non-English speakers they currently serve or want to serve. Your content can be perfectly translated into 120 other languages and you also have access to top-quality interpreters for their events. All translation services are guaranteed to be 100% accurate and appropriate. Contact me for a price quote and an introduction.

Think of conferences, classes, and campaigns that nonprofits have. Waiting too long to research information from us can cause you and your client unnecessary rush-order fees and stress.

These language services can be a great differentiator for your business plus new revenue streams.

Your clients will NOT experience any “oops” like these with our translation and interpreter resource:

• Clairol introduced its Mist Stick in Germany, unaware that “Mist” in German is slang for manure. Not terribly appealing on women’s hair.

• Mercedes Benz entered China with the company name “Ben si” which means “rush to die.” Slightly inappropriate for a car.

• The Hong Kong-based bank, HSBC, took its successful five-year US campaign overseas to entice private banking clients. Its slogan was “Assume Nothing.” In many languages, the translation became “Do Nothing.” A few hundred dollars of verification would have uncovered this blunder, instead of HSBC having to spend $10 million worldwide and change its tagline to the more successful, “The world’s private bank.”

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