Tips on Tips

Tips on Tips

Where Tips Can Improve Your Life

5 Reasons to go to Corporate Decision-Makers...

Other Than Head of Human Relations

Choose to be at the right places and you will find the right people who will inspire you to make it happen!”

— Israelmore Ayivor, Leaders' Watchwords 

We all know the impact a positive workplace culture can have on employee productivity, happiness, and overall well-being. You've probably envisioned your expertise making a significant difference in a company's culture with tens of thousands of employees, right? It seems like a no-brainer, especially when armed with 52 invaluable tips on time management, wellness, and more.

But, reality check - reaching out to Human Relations (HR) isn't always the golden ticket. Surprising, isn't it? While many organizations are jumping on the wellness bandwagon, getting through to HR can be more of an exception than the rule. So, where do you turn? Think beyond HR departments – consider sales, marketing, publicity, and even investor relations.

Why? These departments are directly or indirectly focused on increasing revenue for the company, unlike HR, which has a less direct impact on the bottom line. When you're armed with content that can enhance various aspects of a company's systems, processes, and product/service quality, these revenue-centric departments might be more receptive.

So, who should you contact among the corporate decision-makers once your expertise is ready for consumption? It's not about their title; it's about their function as a decision-maker. They come in various titles and roles, but what matters is their role in decision-making.

Need some examples to spark your thoughts?

Here are a few reasons to explore avenues outside HR:

  1. Stand Out in Publicity: Your content can help companies distinguish themselves within their industry, offering a unique alternative to traditional corporate holiday cards.

  2. Marketing List Magic: Imagine the impact of offering a free helpful parenting tips booklet to the "only accepts our free offers" marketing list. It can drive interest and conversion.

  3. Sales Strategy: Collaborate with the head of sales to align your content with products or services that need promotional attention in a specific quarter.

  4. Gifts with Purchase: Think about the concept of "gift with purchase." A bank, for instance, could attract non-English speaking customers by offering a free translated version of financial management tips.

  5. Mid-Size Companies: Don't overlook mid-size companies as potential bulk buyers. Business owners have a broader audience, making your content a perfect fit for occasions like Valentine's Day.

So, who should you contact among the corporate decision-makers once your expertise is ready for consumption? It's not about their title; it's about their function as a decision-maker. They come in various titles and roles, but what matters is their role in decision-making.

Need some examples to spark your thoughts?

Here are a few reasons to explore avenues outside HR:

  1. Stand Out in Publicity: Your content can help companies distinguish themselves within their industry, offering a unique alternative to traditional corporate holiday cards.

  2. Marketing List Magic: Imagine the impact of offering a free helpful parenting tips booklet to the "only accepts our free offers" marketing list. It can drive interest and conversion.

  3. Sales Strategy: Collaborate with the head of sales to align your content with products or services that need promotional attention in a specific quarter.

  4. Gifts with Purchase: Think about the concept of "gift with purchase." A bank, for instance, could attract non-English speaking customers by offering a free translated version of financial management tips.

  5. Mid-Size Companies: Don't overlook mid-size companies as potential bulk buyers. Business owners have a broader audience, making your content a perfect fit for occasions like Valentine's Day.

There's a world beyond HR where your expertise can find a meaningful place. Companies have budgets for promotional activities, and your varied content formats provide flexibility in addressing their specific concerns. This not only benefits decision-makers but also the recipients of your content and your own company.

Of course, if the head of HR is enthusiastic and eager to collaborate, don't hesitate to embrace the opportunity. Sometimes, the exceptions are the gems we find in unexpected places.

NEW primary business email address for Tips Products Publishing Agency is Paulette.Ensign@TipsProducts.com effective immediately.

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NEW primary business email address for Tips Products Publishing Agency is Paulette.Ensign@TipsProducts.com effective immediately.

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