PROTECTING YOUR PROPERTY
We've used well-vetted licensing contract templates to fill in the blanks and take to an intellectual property attorney to review. This costs much less than the attorney taking a template from their own computer!
Licensing has been around forever. It can be simple or complex. When your property is protectable, certain methods apply to certain products. Copyright registration is appropriate at times or a patent is the correct format. There are others, all under a specially educated Intellectual Property attorney's umbrella (which I am not,, nor do I play one on TV!).
WILD WEST
This article’s title is on pricing licenses, with Wild West reference. In licensing the written or spoken word online or offline, I’ve personally licensed my own content multiple times as clients and colleagues’ clients have done. Pricing standardization seems absent as you’ll see below.
A major mail order catalog licensed my organizing your business life tips booklet print rights. The buyer said “license us print rights for 250,000 copies between x¢ and z¢ a unit.” They buy print cheaper than I can. I countered with y¢, he said “ x¢ or no sale.” The company offered it “gift with purchase” in an issue of 17 million catalogs distributed that year increasing sales by 13%.
A colleague mentioned a client had a 6-digit licensing deal for granting use of a defined percentage of his blog about IT.
A client did a licensing deal with a corporate investor relations department. Her tips booklet was NOT a cure to cancer. It was generic helping people at a community level. The license was 100 printed copies (customized or not). The buyer paid $30,000.
Someone phoned from Holland. He wanted Dutch language copies of my booklet. He knew few people speak Dutch. He was direct and accurate. “I’ll pay $2500 for translation and production rights for a Dutch booklet version. This is found money for you.” That was my fourth language following Italian, Spanish, and English. He paid $2500 and bragging rights for four languages.
A friend introduced me to two small business owners of uniquely formatted information products - a miniature spiral notebook with thumb tabs and a folded laminated product as anything except maps. Each wanted my content in their format. They paid several thousand dollars upfront plus royalty arrangements. Getting as much up front was the only money I’d see. And that’s how it went.
LISTEN WELL
Buyers often provide pricing information themselves. There are times to negotiate and times not to bother. Each license is a learning opportunity.
Technology now in companies and associations supports many ways for licensing your content at handsome prices for important uses.While licensing may be new to you, it's not new to buyers. They have licensed content and placed dollar amounts on it. They often guide pricing.
For those who have not done much licensing, there are ways to help them tell you what they’re willing to pay for your ready-made beneficial content. Stay tuned for more about licensing!
=====================================
BUT WAIT, THERE'S MORE!
WHAT SAY YOU?
We’ve experienced many wonderful testimonials over the years. Now we invite you to share your thoughts and experiences of our company at our business Google profile. Access that at {{trigger_link.rdCB6XBDZf265R3VFfZV}}
UPCOMING COURSE -- FOR REAL!!
Unlock the Power to Uniquely Monetize Your Expertise
Beyond Social Media -
10 Different Way to Use the Same Tips for Promotion and Profit
Yes, I’ve been talking about offering courses this summer. And I gave you some titles that are now revised to what you see above. AND we’re now open for registrations. The program is a small group to ensure individual attention for each participant. See the details and reserve your space before we reach capacity. Be among the first to experience this new information {{trigger_link.0Me0Jm8Y9NzOO6lsKIOU}}
