GOOD, BAD, OR OTHERWISE?
Reflecting on the honey vs. Artificial Sweetener analogy, many people believe Artificial Sweetener can be harmful to their health, cost more, and isn’t as sweet a product as they want. Yet others think Artificial Sweetener is an ideal way to manage their calorie intake, convenient to carry with them or access when eating out, not at all harmful to them, and they continuously use that product to enhance anything they want to taste sweeter!
Other people would never in a million years put any Artificial Sweetener into their body, no matter how inconvenient or inconsistently available honey was. They might even forgo the food or drink completely or consume it with less sweetness than they prefer. While there is not necessarily an obvious right/wrong factual issue here, there are definite consumer beliefs that define the product selection and desired experience.
YOUR EXPERTISE IS THE DIFFERENCE
One of the clearest ways to assert your expertise is by identifying something you read, hear, or experience as completely incorrect, inaccurate, wrong, inappropriate, and any other adjectives you know to announce something as being false and untrue.
POTENTIAL PIVOTS FOR YOU
You can offer one or more new services in your business based on your depth of expertise. This is possible now at this early stage of mass awareness of Artificial Intelligence or even as it becomes more universally accepted. In fact, here are possible pivots for new and related services you can offer that come from this.
1. Editing the output from a tool like ChatGPT for your clients on a topic clearly within your expertise. Your client might have written the original content and modified it using an AI tool, or the entire document could have come solely from such a tool.
2. Create a manuscript from scratch for a client on a topic completely within your expertise. You can save time by using an AI tool, knowing what to include as truth and what to exclude. You can also expand the document you create by including concepts your client may not have even known.
3. Offer groups/membership clubs to teach what you have learned about AI tools so your students benefit by your guidance rather than stay overwhelmed and overloaded with something they find harder to learn on their own.
The business model of Tips Products Publishing Agency continues to bring tips content to corporate and association decision-makers for bulk sales and content licensing. Doing this saves our clients both time and money as we learn more about using this newest technology and applying suggestions #1 and #2 above in those sales conversations.
There are new ways to benefit from {{trigger_link.ycpBl3h9PQyHnOAIzmdh}}
COURSES
We’re adding three self-guided courses this summer:
- Monetize Your Soundbites
- Someday I’ll Write a Book…or Not
- Got Book? … So What?
These are the first of many courses to come.
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Articles are posted, with more in the hopper. Let me know if you'd like to be considered as a Blog Guest Author on a relevant topic. We're happy to offer you that exposure, complete with a link back to your site.
SOCIAL MEDIA
There is a new business page for Tips Products Publishing Agency (besides my personal pages) on {{trigger_link.6ukfl7lDlWcW8ZO9npUx}} and {{trigger_link.qwmcWZwMifKihGLvqszb}}Add your questions, comments, and opinions.
SPEAKING
With more opportunities than ever, I’ve been speaking at Summits and Podcasts. Some recordings are posted for more learning opportunities. Even if you’ve heard me before, it comes out a little different each time! How about inviting me to speak at your event or podcast?
NETWORKING
Consider testing some of the many Virtual Communities to expand your reach. One source of wonderful colleagues, referrals, and new projects has been {{trigger_link.avAdjTqBnd1qTXKtxYpr}}
NEW RESOURCES
Many people at online networking events I've been attending and getting to know provide valuable and relevant services for our Subject Matter Experts Community. And, the lovely, high integrity ones will be shared with you! You deserve nothing less.
Until we connect again,
Paulette Ensign,The Tips Products Strategist
BY THE WAY...
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