What? Huh? What’s THAT about?
You may recall a song track for a chocolate candy bar commercial back in 2013. That lyric popped into my head, prompting a range of things to share with you.
WORKING IN OR ON YOUR BUSINESS?
Welcome to the new Tips on Tips newsletter. We've been working ON not IN the business.(Thanks, Michael Gerber, of e-Myth). We've assessed Tips Products International to serve you AND me better. What stays? What changes? What's “taken behind the barn and shot?”(Mr. Wonderful:Kevin O’Leary on Shark Tank TV.)
REAPING REWARDS
Much has happened. Circles of colleagues, friends, prospective clients, and new clients have greatly expanded. Exploring virtual communities during COVID-19, our reach grew geographically, financially, and most important, our thinking expanded.
ZOOMING FORWARD
JV Directory virtual community resonated more than the rest. Interesting, generous, bright, talented, successful, caring people intent on making the world a better place attend. They Joint Venture nationally and internationally by Zoom calls. 100+ attend two online monthly calls with resources to support success.
OBJECTIVE VIEW
Among the fantastic people I've met, he not only created a new website for us, he also suggested a modification to the business name that I’ve wrestled with for three decades. I was too close to discover it myself. Ever had that happen? He brought to our conversation what we do with and for our clients.
WHAT'S IN A NAME?
Our name now reflects this business. Ironically, I teach Subject Matter Experts to choose simple, clear titles for their tips products to say what it is. Our new name is a division of the original company. It now says what we’ve done all along.