Tech Growth Insights

for Growth-Minded Business Leaders

Is your service delivery holding your business growth back? If you're offering custom services, your team is overloaded, your revenue's unpredictable, and growth still depends entirely on you as an owner, this edition is for you.

Read time: <4 minute

What You’ll Find in This Edition

📌 Key Insight: How to Productize Your Service Business for Recurring Revenue and Higher Profit

⚙️ Innovation of the Week: A real example of a business that scaled to $1.6M ARR

🚀 Growth Toolkit: The Service Owner's Escape Plan: Productize for Freedom & Scale

📌 Key Insight

How to Productize Your Service Business for Recurring Revenue and Higher Profit

After speaking with hundreds of service providers, there are common challenges to solve before unlocking a calm and scalable business. There’s freedom in building this type of business, whether you want to own it and have a larger impact or your goal is to exit.

⚠️ Common Challenges

• Time Bottlenecks (Key team members, owners)

• Inconsistent Delivery & Quality

• Manual & Disorganized Client Experience

• Plateauing or Unpredictable Revenue

• Team Overload or Miscommunication

• Finding a Buyer for the Business

✅ Solution: 4-Step Productization Framework

We have created a 4-Step Productization Framework for you!

➡️ Step 1: Package Your Expertise into a Repeatable Offer

• Identify your most valuable service

• Package it into a structured offer with clear deliverables and outcomes.

• Avoid over-customization; focus on solving a common problem efficiently.

• Name your offer like a product (e.g., “Growth Accelerator Program”) to make it stand out.

➡️ Step 2: Build a System That Runs Without You

• Map out your service process step-by-step to make it repeatable.

• Automate key tasks like onboarding, scheduling, and follow-ups.

• Use templates for proposals, reports, and communications to save time.

• Develop a client portal or resource hub to streamline operations, communication, and provide self-service options to your customers.æ

➡️ Step 3: Add Recurring Revenue for Predictable Growth

(📈 Subscription companies grow 5-7 times faster than other businesses)

• Introduce a subscription, retainer, or membership model for ongoing income.

• Offer tiered pricing (e.g., basic, premium, VIP) to appeal to different client needs.

• Provide continuous value such as monthly reports, strategy calls, or exclusive content.

• Focus on retention by delivering long-term results, not just one-time solutions.

➡️ Step 4:  Automate & Delegate to Scale with Ease

“Do what you do best, and outsource the rest.” – Peter Drucker

• Use the right tech for billing, project management, and client communication.

• Automate & outsource repetitive tasks so you can focus on high-level strategy.

• Create clear SOPs for every key process to ensure consistency.

• Set KPIs to track performance and optimize over time.

📨 Key Takeaway

Now is the time to act.

If your business still depends on you and your team, it’s not truly working for you, you’re working for it.

By productizing your service, you can build once, sell repeatedly, and create a business that runs (and grows) without you. With AI evolving fast, the real opportunity lies in having the systems and structure AI can supercharge.

The businesses making moves now will be the ones thriving and selling later. Don’t wait.

💬 What’s one part of your service that you could turn into a productized offer? 

📚 Built To Sell: Creating A Business That Can Thrive Without You (John Warrillow) 

⬇️ Want to see how these 4 steps actually work in a real business?

Next up: How WP Buffs productized their offer and scaled to $1.6M+ in ARR.

✅ Still doing too many things yourself?

If your team is overloaded, your revenue's unpredictable, and growth still depends entirely on you as an owner, The Service Owner's Escape Plan is for you!

➡️ Turn your custom service into a scalable product

➡️ Eliminate delivery bottlenecks and reclaim your time

➡️ Build a business that grows and sells without you

⚙️ Innovation of the Week

How WP Buffs Turned WordPress Support into a Scalable, Productized Service

In the last section, we showed you the framework to productize your service and build a business that works without you. Now, let’s look at what that actually looks like in action.

WP Buffs is a WordPress support and maintenance provider that offers 24/7 website management through tiered monthly “care plan” packages. 

Founded by Joe Howard (a former freelancer), the company shifted away from unpredictable one-off projects to productized service plans, predefined bundles of maintenance tasks for a flat recurring fee. Each plan covers routine website upkeep such as unlimited edits, performance enhancements, daily backups/updates, security monitoring, and emergency fixes. 

This approach lets clients (from small site owners to agencies with dozens of sites) subscribe to a plan that fits their needs, while WP Buffs handles all technical maintenance under a consistent process. 

By standardizing what was traditionally custom work into clear packages with set deliverables, WP Buffs turned WordPress support into a repeatable product-like offering.

🚧 The Challenge

• Revenue was inconsistent

• Every project was custom

• The founder was essential to operations

• Growth meant more work, not more freedom

🗂️ What They Did

They stopped selling time. Instead, they created tiered monthly “Care Plans” with predefined services:

• Daily backups

• Speed optimization

• Plugin & theme updates

• Emergency fixes

• Security monitoring

No more starting from scratch. No more chasing invoices. Just consistent service, packaged like a product and sold on subscription.

📈 The Results

• Scaled from a solo freelancer to a 30+ person remote team

• Now manage 1,000+ WordPress sites

• Grew from $0 to $1.6M+ in Annual Recurring Revenue

• Acquired a competitor (WP EZI) to fuel expansion

• Built strong systems so the business can grow without the founder

They turned chaotic, one-off support work into a predictable, scalable business model, one that’s easy to buy, easy to deliver, and easy to grow.

🔁 Why It Matters

This isn’t just a success story, it’s a blueprint.

If you’re tired of custom work, inconsistent income, or feeling like your business can’t grow without you…

This is your sign to start productizing.

If you’re ready to start building a scalable offer like WP Buffs, this guide will show you how to take the first step.

📥 Click here to access The Service Owner's Escape Plan: Productize for Freedom & Scale

What You’ll Find in Each Newsletter

🤔 Actionable Tips: Proven strategies and best practices to streamline operations, improve productivity and grow effectively.

🚀 Winning Strategies for Growth: A real-world business challenge with a practical solution you can apply.

🤝 Client Success Stories: Learn from successful businesses and how they overcame obstacles to achieve rapid growth.

🛠️ Technology Insights: Stay ahead of trends and shifts that could impact your business growth.

🧨 Exclusive Offers: Special opportunities to accelerate your growth journey and maximize value.

Copyright © {{right_now.year}}  {{location.name}}, All rights reserved.

Our mailing address is:
{{location.email}}

Want to change how you receive these emails?
You can unsubscribe from this list.