⌛ it's totally up to you

Hello from Passive Income Pathways!

Hey, friend. Sadie here. Summer is here, so I want to talk about a very important topic: consciously creating your schedule.

Some people like to take the summer off, some people like to work more during the summer, and some prefer a healthy mix of both.

Whatever you decide, whatever is best for your family, my only rule is: do it consciously!

That means deciding you're going to work or take off - not letting life get in the way and decide for you.

A little more about WHY I'm talking about this down below.

This is a long email.

TL;DR: Shit happens, keep working anyway. Build topical authority with your blog. Join me June 12th for repurposing content live. The P.S. has 40 time-saving hacks - grab that freebie if you do nothing else!

What's in this email:

  1. 💩 Shit happens (my AZ road trip)

  2. ⛯ Building topical authority

  3. 🗓️ June 12th: Repurposing Content LIVE!

Note: I use affiliate links in my emails, which means I earn a commission when you buy what I recommend, but it doesn't cost you anything extra... and all of my recommendations pass the Grandma Test, of course! ;)

💩 SHIT HAPPENS 💩

Shiiiiitttttttt.

That's what I said as our van broke down on our way back home to Mexico last week.

Every. Single. Time. we visit the States, something bad happens. We came here to attend a graduation this time, and it was supposed to be a pretty quick trip.

On our way home, our van broke down - about an hour from the AZ/MX border, but about 5 hours from home. And it wasn't an easy fix - we need a whole transmission rebuild and it's going to take 2 weeks.

I am sharing that not just to whine, but to hopefully give you some perspective. If you're having a rough week, know you're not alone.

LIFE will always throw 💩 your way - but you can't give up.

Sometimes business gets difficult, sometimes life gets difficult, and sometimes... they both get difficult at the same time.

This is why it's so important to be as conscious as you can about your schedule. Because sometimes, shit will hit the fan, and all you can do is focus on what you can control.

Don't let time get away from you for any reason! You can't ever get it back.

My business is my heart. I wouldn't dream of throwing in the towel unless I had literally no other choice. I will pivot til the cows come home, y'all! I hope you're willing and able to do the same. We've got this!

⛯ TOPICAL AUTHORITY ⛯

Some folks who have talked about getting hit by the Helpful Content Update (HCU) have blogs that are spread pretty thin on topics.

There are many other reasons folks have gotten their blogs dinged by Google, and I won't go into all of them here, but there are definitely some things you can do to grow and protect your brand so you aren't as reliant on Google either way.

One way is to build topical authority. This creates loyalty and awareness for your BRAND. You become KNOWN for your topic.

We talk about topical authority a lot here in PIPs, because it's so important to go DEEP on your topic instead of just WIDE.

Now, you can do both ... but go deep first, before you go wide, or you're going to have a blog full of thin content.

If you can't think of at least 25 blog posts to put into a category, it might not be a category you should add to your blog.

Here's an article I wrote on how to build a topical map, if you're working on your blog structure and make sure you want to go deep on your topic.

I recently purchased a travel blog about India and I'm working on revamping it. It started with some great bones and I'm excited to fill in the categories more.

This will help increase topical authority and more people will trust my blog as a legitimate resource for traveling to India, learning about the culture, and more.

➡️ Would you be interested in watching me build it out? Do you want me to share the URL? Hit REPLY if it's something you'd be interested in.

🗓️ REPURPOSING CONTENT LIVE 🗓️

🗓️ June 12 9AM PACIFIC: Ryan from RightBlogger and I are teaming up to show you how to repurpose your blog content so you can work less and make more $$!

Keep an eye on your inbox for details, but it'll be the same zoom link as always and we are going to attempt to stream to YouTube and Facebook, too! 🤞🏻

Again, if you'd like to see me build out my India travel blog, hit REPLY and let me know and I'll start including bits and pieces in my emails. :)

Talk soon,

Sadie

P.S. I shared this amazing resource on my VIP call this week, but want to make sure you see it as well: 40 Time Saving GSuite Hacks - this covers Drive, email, and more. It's already saved me tons of time and energy!!

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