February 2026

Benevolist.org Believes in Kindness

The Random Acts of Kindness movement started more than 40 years ago in the San Francisco Bay Area. In 1982 Berkeley writer and activist Anne Herbert published the first known account of “Practice Random Acts of Kindness and Acts of Senseless Beauty” in a journal article. After it appeared, the kindness movement began to spread in surrounding communities.

Fast forward to 1991 when a local woman noticed the phrase scrawled across a warehouse wall in her neighborhood. She shared the phrase with her husband, a then 7th grade teacher, who decided to share it with his students. One of the kids happened to be the daughter of a San Francisco Chronicle columnist, who then wrote about Anne Herbert and the phrase. The article was picked up nationally by Reader’s Digest and later reprinted by the editors of Conari Press, a small press in Berkeley, California.

Inspired by the phrase and the people involved in the movement, the editors at Conari Press published a book highlighting stories of kindness. The book, aptly titled Random Acts of Kindness, was published in February 1993 and was immediately embraced by hundreds of thousands who helped continue the movement. Readers of the book and admirers of the phrase began creating local “Random Acts of Kindness Days” in mid 1993 - over 30 years ago!

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The newest feature on Benevolist.org helps nonprofits manage their drive's ITEM PRICE CHANGES. Thanks to user feedback, we learned that it’s helpful for drive organizers to have more control over this aspect of their donation drives. 

When an item price has changed, instead of having to delete the item and re-add it to your drive, now you can simply manually change the price of any item on your list.

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CEO REFLECTIONS

“Random Acts of Kindness.”  Four simple words — yet together, they carry so much power.

 Kindness isn’t complicated. It doesn’t require a grand gesture. It simply requires awareness — and a choice. And when you choose it, it feels amazingly good. That’s why it’s hard to understand why indifference or rudeness so often wins out.

Last week, I was flying home from a short trip to Florida and was seated next to a woman who was clearly anxious about “encroaching” on my space. She twisted toward the window, trying not to let her arm or shoulder touch mine, even as the armrest dug into her side.  I had paid a lot for my seat. I could have focused on my own comfort.

Instead, I asked if she’d be comfortable lifting the armrest and simply sitting naturally, even if that meant our bodies touched. Her eyes filled with tears. She told me she wished more people treated her with that kind of kindness when she flew. It was such a small act, just making room, literally and figuratively.

Why choose rudeness when kindness costs so little and gives so much? At Benevolist, we see every day how small acts create real impact. Let’s choose kindness — randomly, generously, and often. Perhaps you can randomly go to the Benevolist.org “Search Drives” page, find a cause you care about and donate and item or two to someone who could truly benefit from your kindness?

Together we can make a difference!

Cari Newton, Founder & CEO

"Care about the beings you care about in gorgeous and surprising ways. Color outside the lines. Practice random kindness and senseless acts of beauty. This is your last chance." 

Anne Herbert 

Meet

Joshua Coombes

Joshua Coombes

When was the last time you did something for someone else without expecting anything in return?

Joshua Coombes is the founder of #DoSomethingForNothing, a global social movement that has inspired more than 100 million people to take action for others. What began as a personal philosophy became a powerful reminder of how important it is to simply show up — and listen.

Raised in England, Coombes discovered hairdressing later in life and quickly realized the transformation wasn’t just about appearance, but about dignity and human connection. After offering a free haircut to a man experiencing homelessness, he saw firsthand the difference a small act of care could make.

Armed with clippers, compassion, and curiosity, he began offering free haircuts to people living on the streets, sharing their stories on Instagram and ending each post with #DoSomethingForNothing.

Coombes reminds us that true success isn’t measured by money or status — it’s measured by how we show up for one another.

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