Hi {{contact.first_name}},
Will AI replace writers?
When Jasper (a generative AI writing tool) rolled out in the marketing industry two years ago, our marketing and social media marketing colleagues pondered this question.
Many companies and freelancers adopted AI to speed up their writing.
And the corporations that employ these types of writers and technologies experimented with the best process to speed up writing without hurting their brand communications.
Now that a similar (superior) technology is available with ChatGPT and other systems, the impact on written communications is undeniable.
But, as the companies using Jasper over the last few years found, there are ways to use it well and approaches that can hurt you. (And, although it is short-term data, the demand for copywriters increased since then!)
How does it work?
In simplified terms, ChatGPT pulls content from across the internet and uses it as the foundation to generate text that best fits the user's needs.
It does not directly copy text from the web, but it does generate text in a predictable manner.
If we ask simple questions and don’t provide any input, those asking similar questions will get similar answers easily identifiable as AI-generated text.
It can write a resume with keywords aligned to the job and impressive bullet points, but they are not your client’s stories! And, especially in cover letters, this text is easily identifiable as AI-generated (and the exact generic phrases we’ve warned against for more than a decade).
But, AI text generation tools can help us and our clients to create a resume, profile, or other documents IF we use them collaboratively.
- They can help identify the right keywords and themes in job descriptions.
- They can provide sample statements or accomplishments to guide clients in crafting their stories.
- They can massage client stories into powerful bullets, summarize text, and rework content into a specific format like a LinkedIn About section.
- They can compare resumes or profiles to key skills lists to identify gaps.
Although they can do a lot, using the systems in some ways can create problems…
- Asking the systems to write content and using the output without significant editing.
- Asking the system to “keyword optimize” resumes or profiles (it will remove specifics and replace them with generic statements that improve the keywords).
- Using verbatim answers to questions requiring personal input (like behavioral interview questions or why you want to work somewhere).
Just when you think, “No one would ever do that,” a recruiter posts this…
