If there is something specific you have questions about, hit reply and let me know!

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you want the full suite of checklists, worksheets, and scripts to help clients job search using social media tools, join us for our new Social Media for Job Search Strategist program that starts May 25!

Social Media for Job Search Strategist

Stop Letting Clients Wait Around to "Get Found"! Teach Clients Social Media Tools for Proactive Search
Starts May 25 

LIVE Special Encore! AI Tools in Career, Job Search & Interview Coaching

Focus on Transformation
June 6 at 4:00-5:30 PM ET 

CTL NEWS & EVENTS

• Social Media in Job Search Strategist
• AI Tools in Career, Job Search & Interview Coaching: Focus on Transformation
• CTL Associate News & Opportunities
• Meet Marie at an Upcoming Event

RESOURCES, DATA & IMPORTANT LINKS

• Workforce Trends: Reality Check
• Diversity: Belonging vs. Inclusion
• Social Media: 10 Trends to Follow
• Branding: Stand Out for Success
• Future of Work: Why Freelancing Is the Future
• Job Satisfaction: At a High & Why

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

• Trend Tuesday Live
• Social Media for Job Search Strategist
• Special LIVE Encore - AI Tools in Career, Job Search & Interview Coaching
• AI Aides in Writing: Speed Up without Creating Commodity Content

CTL & RWA Events

• Asperger’s/Autism Employment Coach Certification

Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

Did you miss an issue of Career Trends Happy Hour?
Read all past editions online!

MAY 25 | Social Media for Job Search Strategist Class Starts

While LinkedIn is still important in job search, there are many opportunities for clients to use other platforms - Facebook, Twitter, Instagram, TikTok, and more - to engage with hiring managers, speed up their job search, and get the job they want.

In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and having processes, scripts, and other tools to execute their search.

We will cover LinkedIn in depth, plus other social media your clients might already be using and are not sure how to leverage for their search.

You'll get instructions, scripts, and checklists to use with clients that cover: 

• using the LinkedIn jobs feature
• using the LinkedIn search feature to locate cold contacts
• warming up and then connecting with cold contacts
• connecting with an existing networking connection on LinkedIn
• using Twitter search and List features to make research easy
• researching companies on Instagram
• finding and using Facebook groups
• how you can use the structure and done-for-you process to coach any client in using any platform

All classes are from 2:00-3:30 PM ET. Classes will be recorded and students will have lifetime access to recordings.

Week 1: Strategy & LinkedIn (May 25)

• Clarifying Job Search Focus
• Evaluating Social Platforms for Use in Search
• Using Advanced LinkedIn Search Techniques for Job Search
• Optimizing LinkedIn, Facebook, IG & Twitter Profiles
  **NOTE: This is not a writing class. We will focus on more proactive search strategies while touching on profile optimization (and giving you a checklist to optimize it!)

Week 2: LinkedIn & Twitter (June 8)

• Maximizing LinkedIn's Jobs Feature
• Using a Relationship-Building System
• Employing Hashtag Strategies for Research
• Maximizing Scripts for Connecting

Week 3: Instagram & Facebook (June 15)

• Using Groups & Company Pages
• Employing Hashtag Strategies for Research
• Engaging to Build Relationships
• Maximizing FB Jobs Features

Week 4: TikTok, Snapchat, Niche Sites & Executing the Plan (June 22)

• Using Strategies for Job Search on Niche Sites
• Speeding Search with Job Search Planning & Tracking
• Coaching Strategies for Dealing with Fear & Overwhelm

JUN 6 | LIVE Special Encore! AI Tools in Career, Job Search & Interview Coaching

If you missed the session this week, you have another chance to attend live! We’re going to do a “redo” on June 6 from 12:00-1:30 ET.

We’ll go through how you can use AI coaching tools as a companion to your coaching process to get better results faster with your clients (no, they won’t replace you!).

Using tools and AI in your coaching isn't about jumping on the bandwagon because something is cool. It is an opportunity to spend less time researching and teaching and more time doing the transformational coaching work that only you can do!

We'll talk not only about how you can use ChatGPT but other AI-powered tools that can improve your coaching outcomes.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates! Be sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and the following opportunities:

• RSVP for the June 12 CTL Associate Call (if you are not an Associate, learn more at this link)  
  
  
• Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (120,000 listeners annually and growing!)

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Meet Marie at an In-Person Event

NCDA Conference | June 28 & 29: On June 28, Marie will present a half-day professional development institute at the National Career Development Association conference to help attendees Take Your Private Practice Global. Then, on the 29th, she will deliver a session on Social Media for Job Search. Learn more about joining the event in Chicago, IL.

VISIT OUR SHOP

Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

Which one is your favorite? Reply and let me know!

If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

Workforce Trends: Reality Check: Mythbusting Popular Workplace Trends (Nasdaq)

This article shares data that provides an alternative view of some of the common workforce trends. This bonus article also shares how job-hopping is slowing and how the great resignation has turned around.

Diversity: Why Some Companies Are Saying ‘Diversity and Belonging’ Instead of ‘Diversity and Inclusion’ (New York Times)

Terminology in the diversity space is shifting, and this story shares why one consultant is using the new term. Read these bonus articles for another shift happening in age discrimination and a conversation around autism in the workplace.

Social Media: 10 Social Media Trends to Follow in 2023 [Infographic] (Social Media Today)

Build your brand visibility online with the hottest trends in social media. Check out this bonus article on how people are using DMs to land gigs. If you want to help your clients leverage these opportunities to speed up their job search, join us for the Social Media Job Search Strategist class starting next Thursday.
.

Social Media for Job Search Strategist

Learn how to guide clients in evaluating and using social media tools to speed their job search. Get scripts, checklists, and video instruction on using LinkedIn, Twitter, Instagram, Facebook, and more for job search.

Branding: Standing Out for Career Success: Future-Proofing Strategies (Career Confidante Radio)

Standing out in a noisy and competitive environment is key to job search, career advancement, and business success. Listen in as Petra Zink talks about leadership and career development in the new world of work. This bonus article talks about ways to build your brand in meetings.

Future of Work: 7 Reasons Why Freelancing Is the Future of Work (Make Use Of)

Here are a few reasons why freelancing is emerging as a driving force in the future of work, even with new technology advancements. This bonus article talks about numbers that explain the talent gap and what leaders can do about it.

Job Satisfaction: Job Satisfaction at a High Thanks to Work/Life Balance Strides (SHRM)

New survey data from The Conference Board shows that job satisfaction among workers has hit its highest levels on record last year. This article makes a few guesses about what might be contributing to the increase. What do you see making a difference for clients?

For information about CTL & RWA credentials:
Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Academy Certified Career Storyteller (ACCS)
Master Resume Writer (MRW)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC) 
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
Social Media for Job Search Strategist (SMJSS) 
360Reach Personal Branding Survey Analyst

Please reply to this newsletter with your kudos, upcoming events, or latest happenings, so I can share them with everyone!

CTL & RWA EVENTS

May 23, 2023 | 11:00AM-11:30PM US ET
Trend Tuesday Live
Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

May 25, 2023 (4-week program) | 2:00PM-3:30PM US ET
Social Media for Job Search Strategist
Recruiters are diversifying their tools for finding job seekers. Are your clients using the right social tools to get known and uncover opportunities? In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and using processes, scripts, and other tools to execute their search. Learn more and register. 

June 6, 2023 | 12:00PM-1:30PM US ET
Special LIVE Encore - AI Tools in Career, Job Search & Interview Coaching: Focus on Transformation
Using tools and AI in your coaching isn't about jumping on the bandwagon because something is cool. It is an opportunity to spend less time researching and teaching and more time doing the transformational coaching work that only you can do! We'll talk not only about how you can use ChatGPT but other AI-powered tools that can improve your coaching outcomes. Learn more and register.

June 12, 2023 | 12:00PM-1:30PM US ET
CTL Associate Quarterly Call
Join your fellow forward-thinking colleagues and the CTL Board in an engaging conversation! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. CTL Associates... Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

June 14, 2023 | 12:00PM-2:00PM US ET
AI Aides in Writing: Speed Up without Creating Commodity Content 
We've seen the examples of resumes, cover letters, LinkedIn profiles, and LinkedIn headlines created by ChatGPT. And, well, they aren't differentiating. They're generic. It's commodity content. But that doesn't mean these tools can't help speed up creation of story-rich, engaging content. They can make you get the best content, impress prospects, improve strategic focus, and so much more. We'll dive deep into how to use the tools to improve your outcomes without a degree in prompt engineering. Learn more and register.

PARTNER EVENTS

June 14, 2023 | 4:00PM-5:30PM US ET
Asperger’s/Autism Employment Coach Certification Summer Training
This comprehensive, 8-week program features weekly, live sessions over the Internet, plus a 6-week supervised practicum. It is approved for 19.5 Global Career Development Facilitator (GCDF) credits. You will learn how to coach adults with Asperger’s Syndrome and similar autism spectrum profiles to choose the right job or career, find employment, and stay hired. The program combines instruction, mentoring, and weekly assignments with personalized feedback. A variety of spectrum profiles are presented, along with tools and techniques to address communication, executive function, and sensory processing difficulties. Group size is limited and a sell-out likely! Learn more and register. 

Visit our calendar for more upcoming CTL & RWA events!

Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793

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