Resources at your fingertips to better serve clients and confidently manage your career

Issue 441 | Apr 6, 2023

“Your secret weapon is the patient execution of what everyone knows they should be doing.” - Rich Litvin, co-author of The Prosperous Coach

Hi {{contact.first_name}},

Although ChatGPT, Bard, Bing Chat, and others have brought AI and chatbots to a new level in output and accessibility, similar technologies have been used in copywriting, customer service, and even career services for years.

This gives us an opportunity to use the lessons learned and frameworks from those programs to guide the adoption of new technologies.

We'll discuss this more in the April 11th open call (share the link with your colleagues - all are welcome).

In the meantime, here are a few ways we've experimented with the systems:

  • Brainstorm careers related to skills, interests, and other client attributes.
  • Analyze job descriptions to determine the essential skills and requirements.
  • Provide sample accomplishments so you know what to ask for when digging for your client's achievements.
  • Create a branding statement from client stories, assessment output, and resume.
  • Research companies, industries, and social media trends (we're excited to bring this into the digital branding class next week!).

And these are just a few ideas to improve client services using these ChatGPT or Bing Search.

What are you seeing, trying, or wondering about? Hit reply and let me know.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you want to thrive in the new era of digital branding, join us for the Digital Branding Strategist class (watch the 1st class recording and jump in next week!).

Open Call: AI in Career Services

Join Us for this Special Trend Tuesday
RSVP to Get the Link

Learn More & RSVP

Grow Your Business

Create a Strengths-based, Tech-fueled Marketing Plan 

Learn More & Register

CTL NEWS & EVENTS

  • Open Call: AI in Career Services on April 11
  • Create a Strengths-based, Tech-fueled Marketing Plan April 19
  • CTL Associate News & Opportunities

INDUSTRY NEWS & RESOURCES

  • Social Media: TikTok Ban
  • Recruiting: ChatGPT for Recruiting
  • Startups: Workforce Growth
  • AI: Conversational AI Career Coach
  • Branding: Digital Storytelling
  • Job Market: Job Seekers Feel Underqualified

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Digital Branding Strategist Certification
  • Open Call: AI in Career Services & Hiring
  • Create a Strengths-based & Tech-fueled Marketing Plan
  • Coaching Week

Partner Events

  • Career Ninja Course
  • Gen Z and Millennial Coaching: A 5-Step Model

Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

Did you miss an issue of Career Trends Happy Hour?
Read all past editions online!

APR 11 | Special Open Call: AI in Career Services & Hiring – ChatGPT & Beyond

Mark your calendars for a special Trend Tuesday Live exclusively via LinkedIn Event RSVP. CEO Marie Zimenoff has been researching and speaking about AI and other tech in career services and hiring for the past few years, and we'd love for you to join the conversation during this open call. RSVP to the LinkedIn Event to get the Zoom link sent to you.

RSVP Here

APR 19 | Grow Your Business: Create a Strengths-based, Tech-fueled Marketing Plan

Do you feel like you constantly tell yourself, "I should do this to market and grow my business"? (But then not executing because you really don't want to?) 

You hear it all the time: create content, be more visible, network more, get referrals, run a class, run a challenge, create video ... it's exhausting.  


And this doesn't even touch on all the tech tools you hear about to "increase your productivity," but then end up being an endless pile of subscriptions and money down the drain.  


What can you do to move the needle in your business? Take the advice you give to clients and turn it on yourself.  


First, you can clearly understand what you offer and who you serve. It sounds easy, but most business owners I talk to still have work to do here. 


Then, choose marketing methods and channels that fit your strengths and address your target audience in their language. Build visibility where they are while using your strengths and clear calls to action.  


Next, use tools to facilitate and automate where possible so you can spend time on what matters...building a community to attract and support your ideal clients.


And, as you tell your clients, if you want to go faster and farther (and have more fun) - get help!

Join us to identify your marketing strengths, get tactics to implement what will work best for you, and learn from all my tech mistakes to find what will work for you (without spending hundreds of dollars experimenting).

Learn More & Register

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates! Be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

VISIT OUR SHOP

Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

Which one is your favorite? Reply and let me know!

If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

Social Media: TikTok Ban? Here’s How Creators Should Prepare (Descript)

This article shares information about the future of TikTok and a broader message about the importance of diversifying platforms and building your own way of maintaining relationships outside of social media.

Read More

Recruiting: Introducing SeekOut Assist, ChatGPT for Recruiters (SeekOut)

We've been following SeekOut and talking about the shift they made a few years ago in sourcing. Now, they've sped up the process using ChatGPT. Read this article to see the future of recruiting (and the new era of digital branding). Josh Bersin gives his take on the new tool and others in this bonus article.

Read More

Startups: 80% Of Early Stage Startups Are Looking To Increase Their Workforce (Entrepreneur)

This article shares how startups in India are looking to hire entry-level and mid-level talent. What do you see from startups in your region or industry? 

Read More

Become a Certified Digital Branding Strategist

Write Authentic Profiles & Build a Program to Teach Clients to *Use* LinkedIn to Build Visibility Beyond Their Profile

Learn More & Register

AI: CoachHub Introduces AIMY™, First Conversational AI Career Coach (PR Newswire)

We've met AIMY before, so don't let the headline fool you. Now, however, she's powered by ChatGPT-like technology. Join us Tuesday to see how you can leverage these technologies and ideas to improve your services.

Read More

Branding: Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online (Entrepreneur)

Storytelling engages emotions and connects people. This article shares what to consider when storytelling online. Join us for the Digital Branding Strategist class to understand how to do it strategically.

Read More

Job Market: Job-seekers Report Feeling Underqualified for Prospective Jobs: Poll (New Year Post)

This article speaks to many job seekers feeling underqualified for roles and the steps they will take to close the gap. You can help them prioritize their actions! These bonus articles discuss the rise in skills-based hiring and how labor force gaps relate to pre-pandemic trends.

Read More

Please reply to this newsletter with your kudos, upcoming events, or latest happenings, so I can share them with everyone!

CTL & RWA EVENTS

April 6, 2023 | 10:00AM-11:30AM US ET
Digital Branding Strategist Certification
This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

April 11, 2023 | 4:00PM-4:45PM US ET
Special Open Call: AI in Career Services & Hiring - ChatGPT & Beyond
Mark your calendars for a special Trend Tuesday Live available exclusively via LinkedIn Event RSVP. CEO Marie Zimenoff has been researching and speaking about AI and other tech in career services and hiring for the past few years, and we'd love for you to join the conversation during this open call. RSVP to the LinkedIn Event to get the Zoom link sent to you. RSVP here.

April 19, 2023 | 11:00AM-12:30PM US ET
Grow Your Business: Create a Strengths-based, Tech-fueled Marketing Plan
Do you constantly tell yourself, "I should do this to market and grow my business"? (But then not execute because it really doesn't fit?). You hear it all the time: create content, be more visible, network more, get referrals, run a class or challenge, create video ... it's exhausting. And this doesn't even touch on the tech tools you hear about to "increase your productivity," but then end up being an endless pile of subscriptions and money down the drain. What can you do to move the needle in your business? Join us to identify your marketing strengths, get tactics to implement what will work best for you, and learn from all my tech mistakes to find what will work for you. Learn more and register.

April 24-28, 2023 | Starts Monday at 5:00PM US ET
Coaching Week: Preview the Career Industry Authority
Get a sneak peek of the Career Industry Authority (CIA) communities with a week of group coaching, in-depth learning, and more. Come and meet the CIA ... a group of resume writers, career coaches and counselors, business owners, and university/nonprofit staff – some who are new to the field and many who have been in the industry for years. Share your questions during a Practitioner or Business Owner Strategy Call and get insights from your peers plus research, resources, and tools from CTL CEO Marie Zimenoff. Get out your notebook for the Exclusive Training Sessions covering popular topics in writing, coaching, branding, and business development. Learn more and register

PARTNER EVENTS

April 17-21, 2023 | 2:00PM-5:00PM US ET
Career Ninja Course
This course's five 3-hour, interactive virtual sessions and the applied fieldwork will equip and inspire employment coaches to increase immediate and long-term outcomes for job seekers at all levels... including those with significant barriers. Learn more and register.

April 16, 26, and May 3, 2023 | 12:00PM-2:00PM US ET
Gen Z and Millennial Coaching: A 5-Step Model 
Earn CEU’s and refine your approach to working with teens and young adults as you help them in the career exploration and decision-making process. Learn about the viewpoints of Gen Zers and the youngest millennials. Discuss the impact of the Covid-19 pandemic on career planning. Robin Roman Wright, Board Certified Career & Leadership Coach, will be teaching this 6-hour webinar. Learn more and register.

Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793


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