Hi {{contact.first_name}},

That's a wrap! Much like a wedding, a great conference simultaneously stops time and is over much too soon. 

If you couldn't join us, you can still benefit from the wave of refreshed energy by joining Trend Tuesday April 4, or a special Open Call on April 11 (no charge; RSVP is required to get link). 

Of course, one main topic of conversation this week was AI technology, which is the topic of the April 11th call.

Another theme was the importance of strategy, mindset, and story -- especially with the rise of these technologies. 

Whether you use AI to guide career change, write career documents, or speed up your marketing:

Strategy will give you the right prompts or workflows. 

A growth mindset and confidence will be required to adapt and take action.

Your unique story will be more important than ever to stand out from the sea of commodity content.

This is the value we bring to our clients as a guide, a strategist, a storyteller.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you want a strategy to create visibility through a digital brand, join us for the Digital Branding Strategist class starting next Thursday.

Become a Digital Branding Strategist

Truly Stand Out from 900 Million Profiles on LinkedIn & Attract the New Generation of Job Seekers

Open Call: AI in Career Services

Join Us for this Special Trend Tuesday
RSVP to Get the Link

CTL NEWS & EVENTS

• Certified Digital Branding Strategist Starts April 6
• Open Call: AI in Career Services on April 11
• CTL Associate News & Opportunities

INDUSTRY NEWS & RESOURCES

• Resumes: Pronouns Overlooked
• AI: Language Model Bakeoff
• Social Media: Twitter Blue
• Diversity: Improving Workplace Experience
• Talent Development: Revolutionizing Job Skills
• Career: Network Diversity

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

• Trend Tuesday Live
• Digital Branding Strategist Certification
• Open Call: AI in Career Services & Hiring
• Create a Strengths-based & Tech-fueled Marketing Plan
• Coaching Week

Partner Events

• Career Ninja Course
• Gen Z and Millennial Coaching: A 5-Step Model

Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

Did you miss an issue of Career Trends Happy Hour?
Read all past editions online!

APR 6 | Certified Digital Branding Strategist Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

A LinkedIn profile is key as 70% of recruiters rely on it. But an optimized profile is no longer enough.

A new AI tool will soon "optimize" many of the 900 million profiles your clients compete with. How do they stand out? By having a strategy to engage, build relationships, and grow visibility beyond an optimized profile.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 46% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

• Stand out from the ChatGPT commodity content crowd with a digital brand that's unique, memorable, and authentic
• Overcome insecurities about increasing online visibility
• Start attracting the right followers to achieve your goals
• See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
• Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

• Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
• Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

APR 11 | Special Open Call: AI in Career Services & Hiring – ChatGPT & Beyond

Mark your calendars for a special Trend Tuesday Live available exclusively via LinkedIn Event RSVP. CEO Marie Zimenoff has been researching and speaking about AI and other tech in career services and hiring for the past few years, and we'd love for you to join the conversation during this open call. RSVP to the LinkedIn Event to get the Zoom link sent to you.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates! Be sure to check the Associates area of the website for details on the following opportunities:

• Did you miss the CTL Associate Call on March 13th? Log in here to get the recording.
  
  
• Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!
  
  
• Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (120,000 listeners annually and growing!)!

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

VISIT OUR SHOP

Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

Which one is your favorite? Reply and let me know!

If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

Diversity: Resumes including ‘they/them’ pronouns are more likely to be overlooked (CNBC)

A new report finds resumes that include pronouns in the resume header receive fewer interviews. It also shares a call to action for employers. Until employers head this call, it is important clients understand the implications of their choices of what to include on a resume.

AI: Large Language Model Bakeoff: Google Bard, Microsoft Bing + GPT-4, ChatGPT + GPT-4 (Awaken Your Superhero)

Using 11 questions, this video (with AI-generated transcript) compares capabilities and outputs for the informational and generative tasks. This bonus article shares how people are calling for a pause on AI development. This one talks about how Canva features can speed up your graphics creation.

Social Media: On April 15th, Only Tweets from Twitter Blue Subscribers Will be Recommended in the Main Feed (Social Media Today)

Musk is taking action to increase adoption of the blue check mark and decrease the impact of bots in the Twitter feed. If companies continue to use the platform, the lists feature will become even more important for clients to find relevant content.

Become a Certified Digital Branding Strategist

Write Authentic Profiles & Build a Program to Teach Clients to *Use* LinkedIn to Build Visibility Beyond Their Profile

Diversity: Improving the Workplace Experience for Neurodivergent Canadians (Future Skills Centre)

This report outlines the top barriers to employment and career progression that neurodivergeneurodivergentrnt workers face. It also shares steps companies are taking to help these employees trive and the benefits of doing so.

Talent Development: TalentGuard Unveils WorkforceGPT, Revolutionizing Job Skills with Generative AI (Business Wire)

Another topic this week at the CTL Symposium, presented by Marvin Smith, was the prediction of company-driven, skills-based career management. This new tech shows he is accurate in his prediction. Join the open call on April 11 to look at how AI is being used throughout career services and what it means for you.

Career: Race, Gender, and Network Size: What We're Seeing in Early Data (LinkedIn)

This article is a hint at things to come from LinkedIn in being able to look at network trends. What trends do you and your clients see in their network? What gaps could they fill to be more intentional in building an inclusive community?

For information about CTL & RWA credentials:
Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Academy Certified Career Storyteller (ACCS)
Master Resume Writer (MRW)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC) 
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
Social Media for Job Search Strategist (SMJSS) 
360Reach Personal Branding Survey Analyst

Please reply to this newsletter with your kudos, upcoming events, or latest happenings, so I can share them with everyone!

CTL & RWA EVENTS

April 4, 2023 | 4:00PM-4:30PM US ET
Trend Tuesday Live
Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

April 6, 2023 | 10:00AM-11:30AM US ET
Digital Branding Strategist Certification
This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

April 11, 2023 | 4:00PM-4:45PM US ET
Special Open Call: AI in Career Services & Hiring - ChatGPT & Beyond
Mark your calendars for a special Trend Tuesday Live available exclusively via LinkedIn Event RSVP. CEO Marie Zimenoff has been researching and speaking about AI and other tech in career services and hiring for the past few years, and we'd love for you to join the conversation during this open call. RSVP to the LinkedIn Event to get the Zoom link sent to you. RSVP here.

April 19, 2023 | 11:00AM-12:30PM US ET
Grow Your Business: Create a Strengths-based, Tech-fueled Marketing Plan
Do you constantly tell yourself, "I should do this to market and grow my business"? (But then not execute because it really doesn't fit?). You hear it all the time: create content, be more visible, network more, get referrals, run a class or challenge, create video ... it's exhausting. And this doesn't even touch on the tech tools you hear about to "increase your productivity," but then end up being an endless pile of subscriptions and money down the drain. What can you do to move the needle in your business? Join us to identify your marketing strengths, get tactics to implement what will work best for you, and learn from all my tech mistakes to find what will work for you. Learn more and register.

April 24-28, 2023 | Starts Monday at 5:00PM US ET
Coaching Week: Preview the Career Industry Authority
Get a sneak peek of the Career Industry Authority (CIA) communities with a week of group coaching, in-depth learning, and more. Come and meet the CIA ... a group of resume writers, career coaches and counselors, business owners, and university/nonprofit staff – some who are new to the field and many who have been in the industry for years. Share your questions during a Practitioner or Business Owner Strategy Call and get insights from your peers plus research, resources, and tools from CTL CEO Marie Zimenoff. Get out your notebook for the Exclusive Training Sessions covering popular topics in writing, coaching, branding, and business development. Learn more and register. 

PARTNER EVENTS

April 17-21, 2023 | 2:00PM-5:00PM US ET
Career Ninja Course
This course's five 3-hour, interactive virtual sessions and the applied fieldwork will equip and inspire employment coaches to increase immediate and long-term outcomes for job seekers at all levels... including those with significant barriers. Learn more and register.

April 16, 26, and May 3, 2023 | 12:00PM-2:00PM US ET
Gen Z and Millennial Coaching: A 5-Step Model 
Earn CEU’s and refine your approach to working with teens and young adults as you help them in the career exploration and decision-making process. Learn about the viewpoints of Gen Zers and the youngest millennials. Discuss the impact of the Covid-19 pandemic on career planning. Robin Roman Wright, Board Certified Career & Leadership Coach, will be teaching this 6-hour webinar. Learn more and register.

Visit our calendar for more upcoming CTL & RWA events!

Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793

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