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Issue 439 | Mar 23, 2023

“I am out with lanterns, looking for myself.” - Emily Dickenson, 19th Century American poet

Hi {{contact.first_name}},

Have you ever taken a big risk, had a few sleepless nights wondering if you made the right choice, and then had that moment when you realized it's going to be OK?

As an introvert, it is perplexing to me that both times I've had "that moment" have been working a booth at an expo.

The first was when I had just left my stable university job to run my business. After a job fair booth with my first mentor, I had "that moment" when I knew it was the right choice.

Then, after taking over leadership of Career Thought Leaders and Resume Writing Academy, at my first National Career Development Association Conference as a vendor, this same feeling crept in.


These moments bring clarity. They spark confidence. And they make great stories for your clients to tell in their LinkedIn About section or at an interview.

They can also help you reconnect to the value you offer to your clients. Yes, ChatGPT is hot right now, and there are many ways to use it with your clients - and it won't replace the value you offer clients as a coach and storyteller.

We do not want to stick our heads in the sand and not understand the value this tech can add, and we also can benefit from understanding the value we add on top of the technology.

This technology goes beyond ChatGPT! Join me to look at a broader picture of AI in career services, plus insights to better use ChatGPT based on AI tech that has been around in career work for years.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. Registration for the 2023 Symposium closes tomorrow. If you wish you could have joined, we'd love for you to weigh in on the planning for 2024

Become a Digital Branding Strategist

Truly Stand Out from 900 Million Profiles on LinkedIn & Attract the New Generation of Job Seekers

Learn More & Register

Open Call: AI in Career Services

Join Us for this Special Trend Tuesday
RSVP to Get the Link

Learn More & RSVP

CTL NEWS & EVENTS

  • Registration for the 2023 Symposium Ends March 24
  • Certified Digital Branding Strategist Starts April 6
  • Open Call: AI in Career Services on April 11
  • CTL Associate News & Opportunities
  • New CTL Associate

INDUSTRY NEWS & RESOURCES

  • LinkedIn: AI & Networking
  • Workplace Trends: 4-day Workweek
  • Recruiting Trends: Future of Recruiting
  • Coaching: Exec Coaching in Private Equity
  • Workforce Trends: Generative AI
  • Leadership: Employee Monitoring

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • CTL Symposium
  • Trend Tuesday Live
  • Digital Branding Strategist Certification
  • Open Call: AI in Career Services & Hiring
  • Create a Strengths-based & Tech-fueled Marketing Plan
  • Coaching Week

Partner Events

  • Career Ninja Course
  • Gen Z and Millennial Coaching: A 5-Step Model

Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

Did you miss an issue of Career Trends Happy Hour?
Read all past editions online!

MAR 24 | Symposium Registration Closes

Registration closes March 24. Join us for 3 days -- in person -- to learn, connect, and get to know other leaders in the career services industry! 

Who attends the Career Thought Leaders Professional Development Symposium?

No, you don't need to be a member! Career services providers from across the globe are invited. Career and leadership coaches, career services staff, professional resume writers, personal branding strategists, military transition staff, and like-minded professionals who guide others in advancing their careers are all invited.

Can I earn Continuing Education hours (CCEs / CEUs)?

Yes, you can track your attendance at sessions throughout the Symposium and use the session descriptions and the attendance form to demonstrate hours toward your credentials. 

These hours are focused on career development and may count for up to 16 Continuing Education contact hours, depending on the topics you choose (business development hours typically do not count toward coaching or career services credentials).

These may count toward credentials with the National Career Development Association, the National Resume Writers' Association, Center for Credentialing & Education (CCE; for the BCC or GCDF), or other organizations. They would be "resource development" hours for the International Coach Federation (ICF).


Will it be recorded or simulcasted? Not this event... 

While we do extensive virtual training throughout the year (for 15+ years running), we also know the power of focus that comes with attending a live, in-person event. 

Join us for the whole experience to get out of the daily grind and set you and your clients up to Envision the Future of Work!

Learn More & Register

APR 6 | Certified Digital Branding Strategist Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

A LinkedIn profile is key as 70% of recruiters rely on it. But an optimized profile is no longer enough.

A new AI tool will soon "optimize" many of the 900 million profiles your clients compete with. How do they stand out? By having a strategy to engage, build relationships, and grow visibility beyond an optimized profile.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 46% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

  • Stand out from the ChatGPT commodity content crowd with a digital brand that's unique, memorable, and authentic
  • Overcome insecurities about increasing online visibility
  • Start attracting the right followers to achieve your goals
  • See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Learn More & Register

APR 11 | Special Open Call: AI in Career Services & Hiring – ChatGPT & Beyond

Mark your calendars for a special Trend Tuesday Live available exclusively via LinkedIn Event RSVP. CEO Marie Zimenoff has been researching and speaking about AI and other tech in career services and hiring for the past few years, and we'd love for you to join the conversation during this open call. RSVP to the LinkedIn Event to get the Zoom link sent to you.

RSVP Here

CTL ASSOCIATE NEWS & OPPORTUNITIES

Welcome New CTL Associates

Brenda Race, Virtual Career Coach, British Columbia, Canada
Dr. Grace Bergeron, By Special Request Coaching, Georgia, USA
Kristin Edelberg, Great Resumes Fast, Colorado, USA
Emily Rothberg, Rothberg Coaching, LLC, Washington DC, USA
Dianne Donovan, International Monetary Fund,  Washington DC, USA
Peter Hill, Peter Hill International, Honolulu, USA

 

CTL Associates! Be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

VISIT OUR SHOP

Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

Which one is your favorite? Reply and let me know!

If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

LinkedIn: 3 Reasons Your Networking Is Not Working (CTL Video)

Have you heard about the LinkedIn glitch that may be keeping you from seeing who viewed your profile? Why does it matter? Watch this video for the answer and more. Plus, if you missed it, LinkedIn is rolling out AI to write profiles. How will your clients stand out? You can learn how to write profiles with authenticity AND teach people to use LinkedIn and other tools beyond the profile in the Digital Branding Strategist course.

Watch Now

Workplace Trends: Four-Day Workweek Trial: The Firms Where it Didn’t Work (BBC)

This article details the benefits of a 4-day workweek among many companies in the UK. It also shares reasons behind why it didn’t work in some businesses—insights that can add value for our clients who are leaders and employees in those types of businesses. If your clients do think a four-day workweek could work for them, here are a few companies to research.

Read More

Recruiting Trends: The Future of Recruiting (LinkedIn)

A recent study by LinkedIn shows that the influence of recruiters in business is growing. Years ago, we discussed how the emergence of employer branding opens doors for our clients to build their personal brands while working. The doors have been opened wide now—talks of employer branding are back!

Read More

Become a Certified Digital Branding Strategist

Write Authentic Profiles & Build a Program to Teach Clients to *Use* LinkedIn to Build Visibility Beyond Their Profile

Learn More & Register

Coaching: Executive Coaching Needs Are Different for a Private Equity-Backed Business (Forbes – limited articles monthly)

For coaches looking to do more executive coaching, this article provides insights into the challenges leaders face in private equity firms and beyond. This bonus article provides strategies coaches can use to help clients that are overthinking common problems.

Read More

Workforce Trends: 5 Ways Generative AI Is Changing the Job Market (Built In)

This article talks about the jobs generative AI is replacing and creating. What new aspects of our jobs will it open up for us to spend more time on? Join the open call on April 11 to look at how AI is being used throughout career services and what it means for you.

Read More

Leadership: Companies Now Have Many Tools to Monitor Employee Productivity (Kellogg Insight)

If you work with leaders who are making decisions around employee monitoring or clients who want to understand what companies are using this system, this is a must-read. What does this mean for your clients?

Read More

Please reply to this newsletter with your kudos, upcoming events, or latest happenings, so I can share them with everyone!

CTL & RWA EVENTS

March 26-29, 2023 | Various Times
Career Thought Leaders Annual Professional Development Symposium
Join us for 3 days of learning, connecting, and fun on a private beach in San Diego. Career coaches, resume writers, career services staff, military transition personnel, and others in the careers industry will gather to hear thought leaders from the careers industry and beyond. Come and get the resources you need to refresh your approach and the inspiration you need to renew your energy. Learn more and register.

March 28, 2023 | 4:00PM-4:30PM US ET
Trend Tuesday Live
Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

April 6, 2023 | 10:00AM-11:30AM US ET
Digital Branding Strategist Certification
This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

April 11, 2023 | 4:00PM-4:45PM US ET
Special Open Call: AI in Career Services & Hiring - ChatGPT & Beyond
Mark your calendars for a special Trend Tuesday Live available exclusively via LinkedIn Event RSVP. CEO Marie Zimenoff has been researching and speaking about AI and other tech in career services and hiring for the past few years, and we'd love for you to join the conversation during this open call. RSVP to the LinkedIn Event to get the Zoom link sent to you. RSVP here.

April 19, 2023 | 11:00AM-12:30PM US ET
Grow Your Business: Create a Strengths-based, Tech-fueled Marketing Plan
Do you constantly tell yourself, "I should do this to market and grow my business"? (But then not execute because it really doesn't fit?). You hear it all the time: create content, be more visible, network more, get referrals, run a class or challenge, create video ... it's exhausting. And this doesn't even touch on the tech tools you hear about to "increase your productivity," but then end up being an endless pile of subscriptions and money down the drain. What can you do to move the needle in your business? Join us to identify your marketing strengths, get tactics to implement what will work best for you, and learn from all my tech mistakes to find what will work for you. Learn more and register.

April 24-28, 2023 | Starts Monday at 5:00PM US ET
Coaching Week: Preview the Career Industry Authority
Get a sneak peek of the Career Industry Authority (CIA) communities with a week of group coaching, in-depth learning, and more. Come and meet the CIA ... a group of resume writers, career coaches and counselors, business owners, and university/nonprofit staff – some who are new to the field and many who have been in the industry for years. Share your questions during a Practitioner or Business Owner Strategy Call and get insights from your peers plus research, resources, and tools from CTL CEO Marie Zimenoff. Get out your notebook for the Exclusive Training Sessions covering popular topics in writing, coaching, branding, and business development. Learn more and register

PARTNER EVENTS

April 17-21, 2023 | 2:00PM-5:00PM US ET
Career Ninja Course
This course's five 3-hour, interactive virtual sessions and the applied fieldwork will equip and inspire employment coaches to increase immediate and long-term outcomes for job seekers at all levels... including those with significant barriers. Learn more and register.

April 16, 26, and May 3, 2023 | 12:00PM-2:00PM US ET
Gen Z and Millennial Coaching: A 5-Step Model 
Earn CEU’s and refine your approach to working with teens and young adults as you help them in the career exploration and decision-making process. Learn about the viewpoints of Gen Zers and the youngest millennials. Discuss the impact of the Covid-19 pandemic on career planning. Robin Roman Wright, Board Certified Career & Leadership Coach, will be teaching this 6-hour webinar. Learn more and register.

Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793


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