Welcome to March, {{contact.first_name}}!

We often talk about the perils of comparison-itis, especially on social media. If you missed it, check out Vaneese's inspirational message in our last Trend Tuesday Live related to how comparison gets in the way of taking BOLD action.

I can't wait to see her in live action during the Symposium March 26-29. Which is still open for registration, but the PRICE INCREASES ON MARCH 4!

There's A LOT of hype right now about ChatGPT. But don't take your eye off the ball.

What makes a good resume hasn't changed. If it helps you get to the goal -- a strategic, targeted document with your clients' stories proving their qualifications -- use it.

What makes a good cover letter hasn't changed. If it helps you write a letter -- specifically connecting your client to the job and the company -- use it.

What makes an engaging social media or blog post hasn't changed. It can help you develop ideas related to your audience's interests and get started -- use it! But add your own voice and story, or it won't connect. (And mark April 19 on your calendar for more in-depth instruction on using AI to fuel your marketing.)

Marie Zimenoff
CEO, Career Thought Leaders

P. S. If you have time this week, join us at one of these open community events:

• an interview with Melanie Denny on the power of digital branding during a career or business pivot (Monday at 1 pm ET)
• an interview with Gregg Levoy on passion and purpose in work (Monday at 2 pm ET)
• an interview with Barbara Bissonnette on helping neurodiverse clients (Tuesday at 4 pm ET)
• 5 ways to get the most from a live event (Friday at 1 pm ET)

Join us!

Early Registration for the Symposium Ends March 4

Meet Colleagues, Learn & Share on the Beach in San Diego

Become a Digital Branding Strategist

Truly Stand Out from 900 Million Profiles On LinkedIn & Attract the New Generation of Job Seekers

CTL NEWS & EVENTS

• Regular Registration Pricing for the 2023 Symposium Ends Saturday
• Certified Digital Branding Strategist Starts March 23
• CTL Associate News & Opportunities

INDUSTRY NEWS & RESOURCES

• Leadership: C-suite’s Role in Well-being
• Diversity: Job Market for People with Disabilities
• Interviewing: Why They Ask These 5 Annoying
• Social Recruiting: Reach Young Pros on Social
• Workforce Trends: Embracing Gig Workforce Helps Engagement
• HR Tech: Recruiter Perspective on ChatGPT

CONGRATULATIONS TO OUR COLLEAGUES

• Colleague Earns Prestigious Credential
• Colleague Releases New Book

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

• Trend Tuesday Live
• CTL Associate Quarterly Call
• Digital Branding Strategist Certification
• CTL Symposium

Partner Events

• Asperger’s/Autism Employment Coach Certification
• Career Ninja Course

Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

Did you miss an issue of Career Trends Happy Hour?
Read all past editions online!

MAR 4 | Early Registration Pricing Ends for Symposium

Registration is still open ... but the price increases in just a few days (March 4). Join us for 3 days -- in person -- to learn, connect, and get to know other leaders in the career services industry! 

The CTL leadership team is known for putting together a leading-edge curriculum for all our events, and the annual professional development symposium always brings the best minds together for you to learn from.

Who attends the Career Thought Leaders Professional Development Symposium?

No, you don't need to be a member! Career services providers from across the globe are invited. Career and leadership coaches, career services staff, professional resume writers, personal branding strategists, military transition staff, and like-minded professionals who guide others in advancing their careers are all invited.

Can I earn Continuing Education hours (CCEs / CEUs)?

Yes, you can track your attendance at sessions throughout the Symposium and use the session descriptions and the attendance form to demonstrate hours toward your credentials. 

These hours are focused on career development and may count for up to 16 Continuing Education contact hours, depending on the topics you choose (business development hours typically do not count toward coaching or career services credentials).

These may count toward credentials with the National Career Development Association, the National Resume Writers' Association, Center for Credentialing & Education (CCE; for the BCC or GCDF), or other organizations. They would be "resource development" hours for the International Coach Federation (ICF).

Will it be recorded or simulcasted? Not this event... 

While we do extensive virtual training throughout the year (for 15+ years running), we also know the power of focus that comes with attending a live, in-person event. 

Join us for the whole experience to get out of the daily grind and set you and your clients up to Envision the Future of Work!

MAR 23 | Certified Digital Branding Strategist Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

A LinkedIn profile is key as 70% of recruiters still rely on it. But even if you focus on LinkedIn alone, an optimized profile is no longer enough. There are now 900 million profiles for your clients to compete with! How do they stand out? By having a strategy to engage, build relationships, and grow visibility beyond an optimized profile.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 46% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

• Overcome the mental anguish that makes clients insecure about increasing their online visibility
• Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
• Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
• See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
• Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

• Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
• Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates! Be sure to check the Associates area of the website for details on the following opportunities:

• CTL Associate Call: March 13 from 12:00-1:00 pm US ET.
  
  
• Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!
  
  
• Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (120,000 listeners annually and growing!)!

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

VISIT OUR SHOP

Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

Which one is your favorite? Reply and let me know!

If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

Leadership: The C-suite’s Role in Well-being (Deloitte)

If you work with executives, get ready for a busy year! This data about who is looking to leave and why is critical for us and for our leader clients. If you are working with newer leaders, check out the practical advice in this bonus article. Start talking now about how you can help leaders position themselves for a change!

Diversity: The Job Market for People with Disabilities Is Booming (Kiplinger)

Remote and hybrid work and other shifts are opening doors for people with disabilities to secure positions they want with solid potential career tracks. While we love that good news, this bonus article speaks to how employers need to step up to retain Black employees who are leaving jobs due to microaggressions.

Interviewing: 5 Annoying Job Interview Questions and Why They’re Asked (Psychology Today)

This article shares the why behind some frustrating questions we prepare clients to answer in interviews. Exploring the purpose behind the question can often lead to a better answer.

CTL Symposium Regular Registration Pricing Ends March 4!

Join Your Thought Leader Colleagues to
Envision the Future of Work

Social Recruiting: 6 Ways to Reach Young Talent on Professional Social Media Platforms (Forbes)

How can you help college students and other young professionals find the recruiters looking for them? Read this article on how and where recruiters are looking! And, as LinkedIn isn’t on the list of the top 10 apps used by teens, the future of our work will require knowledge beyond LinkedIn. Join us March 23 to diversify and deepen your digital branding expertise.

Workforce Trends: Debunking the Myth: New White Paper Explores How Embracing the Gig Workforce Can Improve Engagement (Yahoo!)

This article from the employer’s perspective on gig work gives insight into what employers see as the future of gig and contract work. What are you seeing in terms of contract work for your clients? Are they ready to manage a “gig” career?

HR Tech: The State of HR Tech & A Recruiter’s Perspective on ChatGPT (Career Confidante Radio)

Listen in as Symposium presenter Marvin Smith shares his perspective on technology trends in HR. As an early adopter of many technologies throughout the years, he inspires us and our clients to adapt and keep learning!

Colleague Earns Prestigious Credential

Kudos to Natasha Alladina DiFiore who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community!

Colleague Releases New Book

Congratulations to CTL Associate Paula Battalia Brand for releasing her first book The Purple Parachute: A Woman’s Guide to Navigating the Winds of Career Change. This DIY book is designed to help women make smoother career transitions.

For information about CTL & RWA credentials:
Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Academy Certified Career Storyteller (ACCS)
Master Resume Writer (MRW)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC) 
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
Social Media for Job Search Strategist (SMJSS) 
360Reach Personal Branding Survey Analyst

Please reply to this newsletter with your kudos, upcoming events, or latest happenings, so I can share them with everyone!

CTL & RWA EVENTS

March 7, 2023 | 4:00PM-4:30PM US ET
Trend Tuesday Live
Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

March 13, 2023 | 12:00PM-1:00PM US ET
CTL Associate Quarterly Call
Join your fellow forward-thinking colleagues and the CTL Board in an engaging conversation! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. CTL Associates... Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

March 23, 2023 | 10:00AM-11:30AM US ET
Digital Branding Strategist Certification
This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

March 26-29, 2023 | Various Times
Career Thought Leaders Annual Professional Development Symposium
Join us for 3 days of learning, connecting, and fun on a private beach in San Diego. Career coaches, resume writers, career services staff, military transition personnel, and others in the careers industry will gather to hear thought leaders from the careers industry and beyond. Come and get the resources you need to refresh your approach and the inspiration you need to renew your energy. Learn more and register.

PARTNER EVENTS

March 16 - May 4, 2023 | 4:00PM-5:30PM US ET
Asperger’s/Autism Employment Coach Certification Spring Training
This comprehensive, 8-week program features weekly, live sessions over the Internet, plus a 6-week supervised practicum. It is approved for 21 Global Career Development Facilitator (GCDF) credits. You will learn how to coach adults with Asperger’s Syndrome and similar autism spectrum profiles to choose the right job or career, find employment, and stay hired. The program combines instruction, mentoring, and weekly assignments with personalized feedback. A variety of spectrum profiles are presented, along with tools and techniques to address communication, executive function, and sensory processing difficulties. Group size is limited!  Learn more and register.

April 17-21, 2023 | 2:00PM-5:00PM US ET
Career Ninja Course
This course's five 3-hour, interactive virtual sessions and the applied fieldwork will equip and inspire employment coaches to increase immediate and long-term outcomes for job seekers at all levels... including those with significant barriers. Learn more and register.

Visit our calendar for more upcoming CTL & RWA events!

Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793

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