Unlocking Growth Through
Innovative Marketing

A driving force in the automotive industry for over 40 years

Better Teams, Better Service

Want to elevate your customer experience? It starts with your team. Earning recognition as a Best Place to Work isn’t just a nice-to-have—it’s a powerful way to build a workplace where employees feel valued, heard, and supported. That kind of culture fuels better service, stronger customer relationships, and long-term success. Even if you don’t take home the trophy, the process of applying gives you valuable insight into what’s working and where to improve. When your team thrives, your customers feel it—and that’s what sets the best businesses apart.

Auto Industry News

Insight and Opinion

Why are so many car dealers still behind when it comes to personalized shopping experiences? This post, sparking lots of comments, shared that 52% of car shoppers (69% for Gen Z and Millennials) are willing to spend more when they feel the buying experience is tailored to them.

Dealer Alert: Social media “influencers” are posing as legitimate car buyers to gain access to high-performance vehicles for test drives. The catch? They're filming reckless joyrides, sometimes hitting speeds over 100 mph—with your salesperson in the passenger seat. See the full video here.

Marketing News & Tips

Traditional & Digital Marketing

In today’s digital world, paid, owned, and earned media are the three pillars of a winning auto marketing strategy. Learn how they work together to drive more leads and increase market share.

Based on Brightlocal's 2025 Local Consumer Review Survey, three of the top local SEO experts will take a look at the findings and then offer actionable takeaways to make your review strategy the best it can be.

Laptop with charts and graphs on the screen.

Fun Stuff

What's happening at Bedford Ads?

Spending time in nature—whether walking, relaxing, or simply observing—has been shown to boost mood, reduce stress, and improve overall well-being. Even just 20 minutes outside can lower cortisol levels and increase feelings of happiness. Check out some of the nature surrounding our office building.

Our president, Chris, was a guest on the Stuff About Advertising podcast discussing the details of creating a commercial for one of the biggest sporting events of the year. Watch the full video here.

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