Driving into February with the Iconic Love Bug
In the world of automotive marketing, few stories connect as seamlessly to the month of February as the tale of the 1974 VW Beetle Love Bug. This USA-exclusive edition, known as the S715 Sonderaktion, brought a spark of playful romance to dealerships across the nation. Promoted alongside Disney's Herbie Rides Again, the Love Bug turned heads in "red hot red" or "luscious lime green" and arrived at a price point as charming as its looks—$2,500, undercutting rivals like the Chevrolet Vega and Ford Pinto. With only ten examples sent to each dealership, it wasn’t just a car; it was an experience—a symbol of love, creativity, and the power of clever marketing to capture hearts. As we step into February, the Love Bug reminds us of the magic that happens when we infuse a little passion into our craft, connecting people to something truly unforgettable. (The image above shows an original print ad for the amorous auto.)
