2025 Auto Industry Outlook, Marketing News and Bedford Holiday Fun
Bedford Advertising

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Innovative Marketing

A driving force in the automotive industry for over 40 years

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A Bright Road Ahead for the Auto Industry

The auto industry is gearing up for a promising 2025, with U.S. new-vehicle sales projected to hit 16.3 million units—a 3% boost and the highest volume since 2019. Electrification is leading the charge, with EVs expected to grab a record 10% market share and hybrids making up another 15%. Even the used-vehicle market is on the upswing, forecasted to hit its best numbers since 2021. As we kick off the new year, there’s a buzz of hope and potential for great things ahead—here’s to growth, innovation, and a bright road ahead for the industry!

Red on the road

Auto Industry News

Insight and Opinion

Chrysler Dodge Jeep Ram is the least-trusted franchise, unseating Ford for the undesirable spot, according to the latest dealership sentiment survey.

From deprioritizing virality to sharing data across channels, here’s what marketers are focused on in 2025.

General Motors’ U.S. light-vehicle sales surged 21 percent in the fourth quarter, with gains at all four brands helped by strong sales of crossovers and pickups.

Marketing News & Tips

Traditional & Digital Marketing

In the latest episode of the Car Dealership Guy's podcast, Matt Murray and Jake Hughes from Widewail discuss what customers really think of dealerships and why they are the “empty chair in the board room.”

An interesting LinkedIn thread on how dealerships drive positive reviews. (Friendly reminder, it is against Google's policies to offer compensation for GBP reviews.)

When looking for a video production company to produce TV commercials for your auto dealership, check out a sampling of Bedford's most impactful campaigns.

Laptop with charts and graphs on the screen.
Big Tex

Fun Stuff

What's happening at Bedford Ads?

We had a fantastic time shopping, decorating the office for the holidays, and enjoying our Christmas party.

What do raffle tickets, a casino, and Italian food all have in common? Those are all things we had at our end of year party celebrating our employees.

Check out some behind-the-scenes photos of our latest TV commercial.

Are you ready to accelerate your dealership's growth?

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