Unlocking Growth Through
Innovative Marketing

A driving force in the automotive industry for over 40 years

Welcome to Our Inaugural Monthly Newsletter!

We’re excited to bring you the latest in automotive industry news, marketing insights, and tips, along with a peek into the fun happenings at Bedford Ads. We hope this newsletter keeps you informed and inspired—and we’d love to hear from you! Feel free to reach out with any questions or just to say hello 😊.

Auto Industry News

Insights and Opinions

1) Discover how Bedford Advertising's award-winning creativity drove them to win not one, but two prestigious 2024 Telly Awards in the automotive world!

2) CDK Global’s ransomware attack sent shockwaves through thousands of U.S. auto dealerships—find out what happened and its impact on the industry.

3) Car buyers who feel the car buying process is transparent are 2.75 times as likely to trust car dealers. See what else the Capital One study found in the Car Buying Outlook for 2024.

Marketing News & Tips

Traditional & Digital Marketing

1) Discover how to respond and de-escalate online reviews with these expert tips.

2) US search ad spending is forecasted to jump 11.1% this year. With more digital ad dollars being poured in, automakers are racing to capture market attention.

3) Think the highest bid always wins the top ad spot? Myth busted! We reveal the top 5 myths about SEM—including why bidding big isn’t the only path to the top!

Laptop with charts and graphs on the screen.

Fun Stuff

What's happening at Bedford Ads?

1) Unlock game-changing insights from the Digital Dealer Conference—discover how Bedford Ads' top takeaways, from VLAs to Spanish advertising, can fuel your dealership’s success.

2) We participated in team building exercises at the Texas State Fair (pictured: Big Tex says Hi!)

3) Plus we went all out for Halloween! Check out the pictures here.

Ready for advertising that drives real results for your dealership? Let’s turn your vision into action.

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