Your Feedback in Action!

Your Feedback in Action!

Dear Members,

We are pleased to share the results from the last two Semi-Annual Membership Satisfaction Surveys, covering January–June 2025 and July–December 2025.

During 2025, we launched our first-ever semi-annual feedback survey with a clear goal: to gather meaningful, actionable information that helps us continuously improve your overall membership experience. Your responses provide us with valuable insight into what we are doing well and where we can be better.

We want you to know that our management team and leadership have carefully reviewed every category, comment, and score. We didn’t just look at numbers; we dug through the responses to identify trends, patterns, and common themes. When making decisions, our focus is always on impacting the greatest number of members while using data-based insights to guide improvements.

Background & Participation Metrics

To help provide context around the survey results, we want to share some high-level background information about the members who participated. This allows us to better understand who is responding and how they use the facility.

Member Demographics

  • Age Distribution (by group count):

    • 70+: 33

    • 61–70: 25

    • 51–60: 26

    • 36–45: 13

    • 46–50: 4

    • 21–35: 4

    • No age response: 3

Overall, survey participation reflects a membership that skews older, with the majority of respondents over age 50 and the largest single group being 70+.

Average Handicap

  • 15.7

Gender Breakdown

  • Male: 82

  • Female: 25

  • Approximately 77% male / 23% female

Facility Usage

  • The most common response indicated 2–4 visits per week

  • A smaller but notable group reported 5+ visits per week, particularly during peak season

Length of Membership

  • Average length of membership among respondents: 13.6 years

This data reinforces that the feedback we receive is coming from highly engaged, long-tenured members who regularly use and care deeply about the club.

How We Use Your Feedback

Not every suggestion can be implemented immediately, and not every request impacts the majority of the membership. These surveys help us:

  • Identify areas that matter most to members

  • Spot trends that affect the overall experience

  • Measure progress over time

  • Make informed, data based decisions rather than assumptions

Survey Results Summary

Below is a summary of the average scores from both survey periods (on a 5-point scale):

What These Results Tell Us

We are encouraged by the strong overall facility averages, which demonstrate consistent satisfaction across all major areas of the club. In particular:

  • The Golf Course continues to be a standout strength

  • Food & Beverage showed improvement in the second half of the year

  • Scores across all categories remain consistently around or above 4.0, reflecting a solid member experience

At the same time, areas such as billing clarity, communication, and operational consistency provide opportunities for refinement as we move forward.

What's our Response?

Pace of Play & Tee Time Access

Our Response:

What will our team be doing to address Pace of Play?

  1. Empower Marshals

    • Our golf operations staff will be introducing a marshall training program

    • They will have clear authority to move groups forward

    • Written pace-of-play standards communicated to members in newsletters and communications

  2. Tee Time Adjustments

    • During targeted times we will be offering our members 8-minute tee time intervals before noon while keeping the afternoon times at 10-minute spacing

  3. Launch of a "Tee it Forward" campaign: this will encourage members and guests to play tees based on how far they hit their 7 iron

 

Billing Clarity & Membership App Improvements

Our Response:

  1. Simplify Billing Statements

    • In response, on February 23rd, 2026 we moved to lightspeeds new house account system HAV2. Members now have only one house account instead of a food and beverage account and a golf account. We ensure you, that at this point, we are maximizing everything lightspeed has to offer. We encourage anyone that is confused with billing to stop by the office for a quick training session. We will also be sending communications on "how to read your billing statements."

 

Board Transparency and Communications

Our Response:

  1. Close the Loop on the Survey

    • This survey is communicating the responses from our members and explaining what we are doing to address patterns found. We look forward to continuing to communicate these findings.

  2. Communication

    • We invite all stockholders to subscribe to the "stockholders only" portal located on our website under the "log in" tab.

  3. Quarterly Board Update

    • In 2026, we will be releasing written board updates: priorities & upcoming decisions

 

Food & Beverage

Our Response:

  1. Menu Adjustments

    • We understand that a large portion of our members have the desire to indulge in healthier lighter options. In January, we launched "Fairway Fuel" a section on our menu that does just this. We look forward to enhancing this further as we navigate through 2026. It is important to note that we will be monitoring sales in this menu section to make data based decisions on enhancing these menu options.

  2. Event Communication

    • During 2026, we will be giving better advance notice of F&B events and limitations

 

Practice Facilities & Course Playability Feedback

Our Reponse:

  1. Practice Facility Review

    • A large portion of our members have the desire to hit off of a grass range. While we cannot offer this every day of the year due to the small section of turf we have, we will be utilizing the turf deck on the weekends in 2026. We also are happy to introduce a higher quality hitting mat this year that better simulates turf interaction.

  2. Member Listening Opportunity

    • In 2026, we will be sending departmental updates to better communicate golf operations, food and beverage and grounds.

    • We will also be hosting a schedule of "focus groups" throughout the year.

  3. Our Course is Hard

    • Bottom line, our course is one of the toughest courses in the PNW. Our team does everything they can to limit the difficulty while a lot of the difficulty stems from having out of bounds on 14 of the 18 holes.

Thank you to every member who took the time to complete the survey. Your voice matters, and we appreciate your continued engagement and support.

All the best,

Austin Westphal, PGA

General Manager

Avondale Golf Club

&

The Avondale Golf Club Management Team