---
generator: clinical-terminal-brand-kit
company: "Spok"
domain: "spok.com"
colors:
  primary: "#ED1C24"
  onPrimary: "#000000"
  dark: "#27405F"
  accent: "#27405F"
  background: "#FFFFFF"
ground:
  mode: light
  hex: "#FFFFFF"
  ink: "#27405F"
  accent: "#E91420"
fonts:
  heading: "Poppins"
  body: "Archivo"
radius:
  card: "5px"
  button: "168px"
---

# Design System — Spok

> Read from Spok's public website (spok.com) by Clinical Terminal. Not reviewed by Spok.
> Use it as inspiration: borrow the ideas, not Spok's name, logo or identity.

## Ground
- **Light ground** (#FFFFFF), from Spok's site background #FFFFFF. Pages and panels sit on it.
- Main text: #27405F (10.58:1 on the ground).
- Secondary text is #27405F at 88% / 76% / 60%; hairlines and plate borders #27405F at 16%.

## Color
- **Accent on the ground: #E91420** (4.58:1), adjusted from Spok's primary #ED1C24 so it stays readable. Use it for kickers, key numbers and one highlight per screen, not for large fills.
- **Primary #ED1C24** for filled shapes (buttons, chips, bars), with #000000 text on it (4.79:1).
- Secondary accent #27405F: charts and a second data series only.
- Quote every hex exactly as written above.

## Type
- Headlines: **Poppins**. Body: **Archivo**. Both on Google Fonts.
- Spok's site uses Poppins / Source Sans Pro; these are the closest free look-alikes.

## Shape
- Cards and panels: 5px corners. Buttons and chips: 168px.

## Voice
- Tone: professional. Energy: medium. Written for patients and healthcare professionals.
- Headlines are short and concrete.

## Tokens from the site's stylesheets

### Other named colors

- `--spok-blue`: `#2E4869`
- `--spok-red`: `#DC1B21`
- `--spok-teal`: `#58C5C7`
- `--spok-teal-dark`: `#007C89`
- `--offwhite`: `#F2F4F5`
- `--white`: `#FFFFFF`
- `--black`: `#000000`
- `--global-palette1`: `#EA1722`
- `--global-palette2`: `#007C89`
- `--global-palette3`: `#58C5C7`
- `--global-palette4`: `#000000`
- `--global-palette5`: `#27405F`
- `--global-palette6`: `#2E4869`
- `--global-palette7`: `#D9D9D9`
- `--global-palette8`: `#EBEBEB`
- `--global-palette9`: `#FFFFFF`
- `--global-palette11`: `#13612E`
- `--global-palette12`: `#1159AF`
- `--global-palette13`: `#B82105`
- `--global-palette14`: `#F7630C`
- `--global-palette15`: `#F5A524`
- `--global-palette-highlight`: `#005FAE`
- `--global-gray-400`: `#CBD5E0`
- `--global-gray-500`: `#A0AEC0`

### Typefaces

- Source Sans Pro
- Courier 10 Pitch
- Poppins — on Google Fonts

### Type scale (most-used sizes)

`70px` · `48px` · `44px` · `28px` · `24px` · `21px` · `20px` · `18px` · `1.125rem` · `16px` · `14px` · `13px`

### Letter-spacing

`2px` (1)

### Corner radii (most-used)

`3px` · `9999px` · `4px` · `.25rem`

### Shadows

- `0px 0px 0px -7px rgba(0,0,0,0)`
- `0px 15px 25px -7px rgba(0,0,0,0.1)`
- `0px 5px 15px -7px rgba(0,0,0,.1)`
- `0px 15px 25px -7px rgba(0,0,0,.1)`
- `0px 15px 15px -10px rgba(0,0,0,0.05)`
- `0 0 2px 2px rgba(0,0,0,.6)`

### Gradients

- `linear-gradient(135deg,#00d084,#0693e3)`
- `linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)`
- `linear-gradient(135deg,#faaca8,#dad0ec)`
- `linear-gradient(135deg,#fafae1,#67a671)`
- `linear-gradient(135deg,#fdd79a,#004a59)`
- `linear-gradient(135deg,#330968,#31cdcf)`

### Breakpoints

600px · 719px · 720px · 767px · 768px · 782px · 960px · 1024px · 1025px · 1100px · 1134px · 1380px