---
generator: clinical-terminal-brand-kit
company: "Privacy Analytics"
domain: "privacy-analytics.com"
colors:
  primary: "#1171A8"
  onPrimary: "#FFFFFF"
  dark: "#222222"
  accent: "#00CFB4"
  background: "#FFFFFF"
ground:
  mode: light
  hex: "#FFFFFF"
  ink: "#222222"
  accent: "#1171A8"
fonts:
  heading: "Raleway"
  body: "Raleway"
radius:
  card: "25px"
  button: "50px"
---

# Design System — Privacy Analytics

> Read from Privacy Analytics's public website (privacy-analytics.com) by Clinical Terminal. Not reviewed by Privacy Analytics.
> Use it as inspiration: borrow the ideas, not Privacy Analytics's name, logo or identity.

## Ground
- **Light ground** (#FFFFFF), from Privacy Analytics's site background #FFFFFF. Pages and panels sit on it.
- Main text: #222222 (15.91:1 on the ground).
- Secondary text is #222222 at 88% / 76% / 60%; hairlines and plate borders #222222 at 16%.

## Color
- **Accent on the ground: #1171A8** (5.31:1). Use it for kickers, key numbers and one highlight per screen, not for large fills.
- **Primary #1171A8** for filled shapes (buttons, chips, bars), with #FFFFFF text on it (5.31:1).
- Secondary accent #00CFB4: charts and a second data series only.
- Quote every hex exactly as written above.

## Type
- Headlines: **Raleway**. Body: **Raleway**. Both on Google Fonts.

## Shape
- Cards and panels: 25px corners. Buttons and chips: 50px.

## Voice
- Tone: professional. Energy: medium. Written for enterprises.
- Headlines are short and concrete.

## Tokens from the site's stylesheets

### Other named colors

- `--pa-dark-grey`: `#222222`
- `--pa-dark-blue`: `#0B547F`
- `--pa-mid-blue`: `#1271AA`
- `--pa-mid-blue-secondary`: `#4C9FC8`
- `--pa-silver-blue`: `#7BAFD4`
- `--pa-light-blue`: `#D5E1ED`
- `--pa-teal`: `#00CFB4`
- `--pa-ocean-blue`: `#009CBD`
- `--pa-green`: `#6CC24A`
- `--pa-peach`: `#E7B78A`
- `--pa-cool-grey`: `#BABBB1`
- `--pa-white`: `#FFFFFF`
- `--pa-light-grey`: `#F5F5F5`
- `--pa-lightest-grey`: `#F4F4F4`

### Typefaces

- Raleway (`--pa-raleway`) — on Google Fonts
- Roboto — on Google Fonts

### Type scale (most-used sizes)

`3.5rem` · `3.25rem` · `2.75rem` · `1.75rem` · `20px` · `18px` · `16px` · `1rem` · `15px` · `14px` · `0.875rem` · `12px`

### Corner radii (most-used)

`25px` · `50px` · `100px` · `10px` · `3px` · `50%`

### Shadows

- `0px 0px 20px 0px #00000026`
- `0 0 20px 0 rgba(0,0,0,0.15)`
- `0 2px 9px 0 rgba(0, 0, 0, 0.2)`
- `none!important`
- `0 2px 5px rgba(0, 0, 0, 0.1)`
- `none !important`

### Gradients

- `linear-gradient(to right,#0b5681 0%,#0d5984 27%,#16638d 49%,#25749e 69%,#3a8bb5 88%,#4c9fc8 100%)`
- `linear-gradient(90deg,#1271AA 0%,#009CBD 100%)`

### Breakpoints

380px · 481px · 568px · 767px · 768px · 991px · 993px · 1150px · 1200px · 1208px · 1280px · 1380px · 1399px · 1400px · 1700px