---
generator: clinical-terminal-brand-kit
company: "HELP Financial"
domain: "helpfinancial.com"
colors:
  primary: "#005FAD"
  onPrimary: "#D4E8F7"
  dark: "#3B3B3B"
  background: "#FFFFFF"
ground:
  mode: light
  hex: "#FFFFFF"
  ink: "#3B3B3B"
  accent: "#005FAD"
fonts:
  heading: "Montserrat"
  body: "Lato"
radius:
  card: "0px"
  button: "10px"
---

# Design System — HELP Financial

> Read from HELP Financial's public website (helpfinancial.com) by Clinical Terminal. Not reviewed by HELP Financial.
> Use it as inspiration: borrow the ideas, not HELP Financial's name, logo or identity.

## Ground
- **Light ground** (#FFFFFF), from HELP Financial's site background #FFFFFF. Pages and panels sit on it.
- Main text: #3B3B3B (11.2:1 on the ground).
- Secondary text is #3B3B3B at 88% / 76% / 60%; hairlines and plate borders #3B3B3B at 16%.

## Color
- **Accent on the ground: #005FAD** (6.48:1). Use it for kickers, key numbers and one highlight per screen, not for large fills.
- **Primary #005FAD** for filled shapes (buttons, chips, bars), with #D4E8F7 text on it (5.15:1).
- Quote every hex exactly as written above.

## Type
- Headlines: **Montserrat**. Body: **Lato**. Both on Google Fonts.

## Shape
- Cards and panels: 0px corners. Buttons and chips: 10px.

## Voice
- Tone: professional. Energy: low. Written for patients and healthcare professionals.
- Headlines are short and concrete.

## Tokens from the site's stylesheets

### Typefaces

- Montserrat (`--heading-font-font-family`) — on Google Fonts
- Lato (`--body-font-font-family`) — on Google Fonts
- europa (`--site-title-font-font-family`)
- hover .header-dropdown-flip svg (`--folder`)
- squarespace-ui-font
- Clarkson

### Type scale (most-used sizes)

`32px` · `2rem` · `22px` · `1.2rem` · `18px` · `16px` · `.9rem` · `14px` · `13px` · `12px` · `.75rem` · `11px`

### Letter-spacing

`.5px` (11) · `.1em` (5) · `.05em` (2) · `1px` (2) · `-.31em` (1) · `.06em` (1)

### Corner radii (most-used)

`50%` · `100%` · `500px` · `2px` · `8px` · `14px` · `100px` · `4px` · `1px` · `1000px`

### Shadows

- `none !important`
- `0 0 0 2px #fff,0 0 0 4px #0e0e0e`
- `0 1px 2px rgba(0,0,0,.15)`
- `0 0 0 3px rgba(35,40,47,.1)`
- `0 0 0 3px rgba(255,255,255,.5)`
- `0 4px 33px rgba(0,0,0,.22), 0 0 0 1px rgba(0,0,0,.04)`

### Gradients

- `linear-gradient(currentColor,currentColor)`
- `radial-gradient(white, black)`
- `linear-gradient(to right,transparent 0%,#000 15%,#000 85%,transparent 100%)`
- `linear-gradient(180deg,rgba(0,0,0,.15) 0%,rgba(0,0,0,0) 100%)`
- `linear-gradient(rgba(0,0,0,0),rgba(0,0,0,.75))`
- `radial-gradient(circle at 50% 25%,rgba(0,0,0,.75),#000)`

### Breakpoints

320px · 400px · 414px · 432px · 433px · 480px · 600px · 639px · 640px · 767px · 768px · 800px · 1024px